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Hospital CEOs rank strategic planning as their most critical concern today, and very few of those heading independent hospitals would consider joining a system. These are but two of the [...]

What are the challenges for today's CEOs? In spite of a wide range of activities that reflect a new concern for the marketplace and market planning, hospital administrators are most [...]

Planners and marketers see interests merge Both strategic planning and marketing are critical to the success of health care organizations in the changing health care environment, according to 307 hospital [...]

Hospitals today face a mounting array of pressures from government, business, and both traditional and nontraditional competitors. As a result, one would expect hospital CEOs to think and behave much [...]

The Leo J. Shapiro and Associates completed a survey for the Society for Hospital Planning. A general profile of planners was developed. Hospital planners tend to be self-confident, effective persuaders, and have developed strategic planning skills.

Last year, we reported the comments of newspaper and television reporters on the effectiveness of hospital public information programs (see 'Hospitals in the news,' p. 104, Apr. 16, 1984). Now, [...]

Freestanding centers--such as walk-in emergency centers, outpatient surgical units for minor operations, primary care centers, and diagnostic and rehabilitation centers--constitute one of the fastest growing segments of 1985's helath care [...]

Faced with a major change in government reimbursement and continued pressures to be responsive to private payers, the health care industry is engaging in productivity programs in a big way. [...]

Hospitals and physicians are successfully using joint ventures to respond to the competitive health care market, according to a survey of 400 hospital executives conducted by Ernst & Whinney, Cleveland. [...]

Multi-institutional systems demonstrate enormous variation among themselves, but one element that almost all multis have in common is the emergence of a new top layer of management -- the corporate [...]

Who influences the purchasing decisions in U.S. hospitals? Will the same players be making the buying decisions in the future? One of the key findings of Hospitals magazine's fall 1985 [...]