1. Undressing 'health fashion': an examination of health-cause clothing and accessories
- Author
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Kandi L. Walker, Jennifer L. Gregg, Joy L. Hart, and A. Scott LaJoie
- Subjects
Cause marketing ,Nursing (miscellaneous) ,business.industry ,Public Health, Environmental and Occupational Health ,Advertising ,Health Promotion ,Clothing ,Social Environment ,Health promotion ,Social Marketing ,Humans ,business ,Health communication - Abstract
Today, fashion items such as rubber wristbands in various colors, pink ribbons, and red dresses represent different health-related causes and can be seen frequently across demographic groups. Complete with pithy slogans (e.g., “Go Red for Women”), these items are part of a larger “health fashion” trend—one that involves wearing, using, and displaying health-cause clothing and accessories. In this article, the authors explore recent interest in “health fashion,” examining in particular its origins, effectiveness, and implications.
- Published
- 2009