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Drawing upon construal level theory and regulatory fit literature, this research examined the effect of fit between humor and regulatory focus on audience engagement with health information on social media. The results of two studies showed that incongruity humor (vs. aggressive humor) induced greater social proximity between the source and the viewer, and humor type interacted with regulatory focus of a message to impact audience engagement. Specifically, incongruity humor paired with a prevention-focused message (vs. a promotion-focused message) resulted in greater content endorsement and health information engagement, whereas aggressive humor combined with a promotion-focused message (vs. a prevention-focused message) led to greater content endorsement. Results further identified processing fluency as a mediator of the fit effect on audience engagement. This research offers important theoretical and practical implications for public health interventions on social media. [ABSTRACT FROM AUTHOR]

Women experiencing postpartum depression (PPD) often face the debilitating symptoms of depression as well as the stigmatization associated with having a mental health crisis during motherhood. Accordingly, there have been numerous calls for theoretical-based approaches to reduce the stigma and promote social support for women with PPD. Guided by stigma research, anthropomorphism literature, and attribution theory, this research explored the effect of PPD anthropomorphism (i.e., imbuing humanlike intentions and characteristics to PPD) on perceived controllability, sympathy, anger toward PPD, and willingness to provide social support (WPSS). Results of three studies revealed that humanizing PPD led to decreased perceived controllability attributed to women with PPD, resulting in increased sympathy, more anger toward PPD, and consequently, greater WPSS. This research contributes to the extant health communication literature, particularly in the realm of mental health stigma, by addressing how humanizing risk-bearing entities affects individuals’ mental health related perceptions and decisions. [ABSTRACT FROM AUTHOR]

This study combined theory from the fields of communication, behavioral ecology, and ecological psychology to examine how relevant factors about food influence the timing and trajectory of our decision-making after exposure to food advertisements. Young healthy adult participants (N = 108) completed a forced-choice, speeded decision-making latency task before and after viewing a set of advertisements. Results suggested that participants were more appetitively motivated by more energy-dense foods (i.e., higher calorie per gram) using direct food cues (i.e., were directly available to the senses, were visible), but after exposure to advertisements, this predisposition was less pronounced. Advertisement food cues were also important in decision-making, especially in coalition with the food cues used in the decision-making task stimuli. This study supports an optimal foraging perspective being expanded to human behavioral contexts in a modern landscape. Food advertising and packaging cues interacted with energy density level of food to provide information relevant to biological imperatives, which significantly altered food consumption decisions. [ABSTRACT FROM AUTHOR]

This study examined individuals' physiological and cognitive responses to different types of emotionally experienced content located in obesity prevention fear appeals. Results suggested that experienced valence impacted individuals' attention and memory as a function of experienced arousal level. Local content that created coactive highly arousing experiences received the most attention, though visual recognition suggested these messages were more difficult to encode. Local content that created negative moderately arousing experiences was best encoded. Global message evaluation data suggest that moderately arousing messages with a change in experienced valence may prove to be most effective, as they ensure attention and good memory while keeping high self-reported interest, and a high level of perceived severity of obesity. Implications and suggestions for future research are discussed. [ABSTRACT FROM AUTHOR]