1. Innovation in turbulent times
- Author
-
Rigby, Darrell K., Gruver, Kara, and Allen, James
- Subjects
Business creativity -- Management ,Business creativity -- Methods ,Corporate growth -- Methods ,Corporate growth -- Management ,Industrial psychology -- Research ,Cognitive styles -- Social aspects ,Cognitive styles -- Influence ,Industry growth ,Company business management ,Business ,Business, general - Abstract
The key component to successful innovation and growth is teaming an analytical, or 'left-brain' thinker, with a 'right-brain' partner who excels at imaginative perspectives. This mix of cognitive styles provides creative yet realistic opportunity.
- Published
- 2009