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US soft drinks and snack company PepsiCo's acquisition of Quaker Oats has brought cost savings of $400m, up from the $239m initially predicted. PepsiCo told analysts it would make the [...]

Cereals are the archetypal health product for all age groups, but even in this busy sector there's room for some natural newcomers The demand for healthy, natural breakfast cereal products [...]

* Premium pricing under pressure * Small hot sector growing * Cereal firms move to cater for `deskfasters' and on the hoof eaters * More fresh products appearing Last March [...]

Public switching to bagels, and General Mills catching up Kellogg is bullish about its prospects for the coming year after a 'disappointing' 1998 when it recorded a 13.5% drop in [...]

FRUSLI Budget part of a 2m [pounds sterling] spend Manufacturer Jordans Jordans has turned the spotlight on Frusli in a new burst of TV advertising for the cereal bars. The [...]

The hot cereals sector is valued at 5.5m [pounds sterling] and is showing a rate of growth of 6.7% on 2001 [ACNielsen 52 w/e 28 Dec 02]. Much of this [...]

[ILLUSTRATION OMITTED] The maker of Haagen-Dazs has donated 130,000 [pounds sterling] to pay for research into Colony Collapse Disorder--the mystery syndrome that caused the death of about 25% of honey [...]

The Home Grown Cereals Authority has invited businesses with innovative ideas for cereals to tender for funding of up to 50,000 [pounds sterling] in its latest round of Enterprise [...]

Kellogg said innovation and brand building in the first half boosted sales of its snacks and cereals in Europe by 21%. The US manufacturer said interim group pre-tax profit rose [...]

Included for the first time in the Top Products Survey, the ready-to-eat cereals market is worth more than 950m [pounds sterling] and has grown this year by almost 2%. This [...]