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Nisa-Today's has revamped its two top own label beers. Stryke Lager, a 3% abv brew which has been on the market for 10 years and its premium counterpart Stryke 5 [...]

BODDINGTONS DRAUGHT BARREL From: Interbrew Hot on the heels of the Stella Artois Draught Barrel, Interbrew is launching its Boddingtons ale in the same format next month. The five-litre barrel [...]

Interbrew has lifted the lid on how Aussie amber nectar Castlemaine XXXX will look under the brewing giant's stewardship. The self-proclaimed `World's Local Brewer' finally took charge of the ailing [...]

The drinks can is already popular in the take-home beer and cider market in the UK, but craft beer brewers are also starting to recognise its benefits. The Camden Town [...]

Scottish & Newcastle will review the packaging and marketing of its Newcastle Brown Ale when it moves production away from Tyneside next year. The drinks supplier announced this week that [...]

Beer giant Scottish & Newcastle has unveiled new environmentally friendly plastic packaging for three of its biggest brands. Four, eight and 12-can packs of Foster's, Kronenbourg 1664 and Strongbow will [...]

[ILLUSTRATION OMITTED] International Beverage is introducing six-bottle carry-out packs for its Chang beer--the brand's first entry into multipacks. The new packs (rsp 6.99 [pounds sterling]) are being roiled out now [...]

[ILLUSTRATION OMITTED] Coors Brewers has used new cold-activated technology in a packaging redesign for Coors fight beer. When the bottle or can reaches ready-to-drink temperature the Rocky Mountain icon turns [...]

Cask ale Brakspear Bitter is to be made available in bottles in the off-trade for the first time. The 3.4% abv beer will be available in Sainsbury's from the end [...]

Heineken has redesigned its four, six and 20x330ml bottle packs to emphasise the brand's sponsorship of the UEFA Champions League. The new packs will offer consumers the chance to win [...]

Dutch brewer Bavaria beer has launched fresh new packaging for its 5% lager Bavaria Premium. In a move away from its traditional green packaging, the new look, which can be [...]

* UK drinks company Barrel Booze plans to go head to head against Cobra beer with the launch of a new Indian lager brand * The newcomer will follow the [...]

Batemans seasonal ale, Spring Breeze, is back in a bottled format from this month. The 5% abv pale ale, which goes by the name of Spring Goddess in the on-trade, [...]

A colourful packaging revamp for Castlemaine XXXX emphasises its status as The Official Beer of Rugby League. The eight and 12-can packs are available next [...]

Interbrew UK has launched a new bulk pack design for Stella Artois to emphasise its Continental brewing heritage. The 20 x 330ml pack will be rolled out across all take-home [...]

Innovation is a touchy subject in the off-trade. Retailers are calling for it and producers say they are keen to invest in it, yet the expected wave of new product [...]

New packaging for Freedom beer has been unveiled prior to its relaunch this summer. Brothers Brewing Company, which bought the company last year, will be launching an organic and a [...]

Carlsberg UK has developed a new pack design for Carlsberg Export to promote a premium image for the [...]

Coors is making its iconic Grolsch bottle available in a four-pack for the first time. The pack carries 450ml swingtop bottles and is designed to be put straight on the [...]

Anheuser-Busch is launching a new 24-pack of its low-carb lager, Michelob Ultra, in Tesco Extra stores. The launch of the new pack is being supported with poster advertising outside supermarkets [...]

Britain's bestselling organic beer, Fuller's Organic Honey Dew, is being given a summer makeover to drive home its link with food. The 500ml bottle will be given a new back [...]

Beverage Brands hopes WKD will replace beer as the beverage of choice for football fans during Euro 2004. Its limited edition party pack (18.99 [pounds sterling]) has been rolled out [...]

* Popular 24-packs of beer could be a thing of the past as a result of the discounting that has led consumers to expect cheap beer deals. * Buyers have [...]

Scottish Courage's innovation programme has been set back after it scrapped plans to roll out its Foster's CoolKeg format. The self-dispensing 35-pint keg was on trial in Thresher and Majestic [...]

Marston's Pedigree is introducing premium ale to the dinner table with an innovative 800ml bottle. This latest development will allow the brand to take advantage of the growing food occasion [...]

Cobra beer is returning to TV screens as part of a 1m [pounds sterling] campaign to coincide with changes to its packaging. The advertising drive, from September to December, also [...]

Foster's is bidding to jazz up the home drinking experience with a self-dispensing 35-pint keg. Costing 49.95 [pounds sterling]--less than 1.43 [pounds sterling] a pint--the CoolKeg format has the added [...]

Foster's is making its debut in the large bottled lager arena with a 660ml format. Scottish Courage Brands said the market was dominated by Stella Artois and sister brand Kronenbourg. [...]

Wadworth 6X has undergone a major packaging redesign for improved shelf impact for the take-home market. The beer's old 550ml bottle and 568ml can have been replaced with 500ml versions [...]

Heineken is trialling aluminium bottles ahead of its 2.4m [pounds sterling] relaunch next year. The sleek 333ml bottles are being sold at clubs in France and could be rolled out [...]

Coors is offering c-stores specially designed stands for bottles of Reef to drive sales. The move by the PPS manufacturer is intended to show its commitment to independents and follows [...]