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Winter whisky: The English Whisky Co has added a new Smokey Virgin whisky billed as being 'perfect for the winter months'. The spirit (46% abv) 'offers a rich fruitiness given [...]

Startup spirits brand Muhu has made its debut with an upmarket CBDinfused gin - which its founder produced, developed and brought to market for less than PS1,300. Muhu's debut gin [...]

Diageo is boosting its range of Game of Thrones whiskies with two new Johnnie Walker variants. The whiskies - A Song of Ice (40.2% abv) and A Song of Fire [...]

Spirits startup Top Beverages has debuted with a duo of posh CBDinfused drinks. It has launched One Gin and One Spiced Rum (both 54.5% abv), which are infused with 10mg [...]

Besos de Oro has launched a vegan, gluten-free liqueur to take on Irish cream brands such as Baileys. The brand has launched two SKUs - a core liqueur and a [...]

Whyte & Mackay has unveiled a new 'light' spirit drink it claims is the rst of its kind. Called Whyte & Mackay Light, it is not technically a scotch whisky [...]

Byline: Daniel Woolfson Fever-Tree is to launch its rst alcoholic drinks - a trio of branded gin & tonic RTDs, The Grocer can reveal. The tonic giant worked with London-based [...]

Bacardi has launched a trio of avoured RTDs (all 4% abv) bearing the moniker of its now defunct 'Breezer' alcopops. But the spirits giant stresses this is an entirely new [...]

Bacardi is looking to challenge Aperol with a new Martini Fiero vermouth. The 14.9% abv drink is made with white wines and botanicals such as Murcia orange peel, giving it [...]

Westons has added a new Cloudy Cider to its Rosie's Pig range of canned craft ciders. The drink (4% abv), will roll out in Tesco from early April, alongside a [...]

Pinkster Gin owner Ginmeister has unveiled a new range of trendy gin liqueurs called Hedgepig. It has launched two variants, Wild Bullace & Quince (30% abv) and Rampant Raspberry (33% [...]

Heineken is poised to extend its Birra Moretti range of premium Italian beers with the addition of a new wheat beer to its UK portfolio next year. Birra Moretti La [...]

Back by popular demand, Brothers mulled cider recipes are set to heat up alcoholic drinks sales over winter. 'They offer great warm-up ideas for consumers after the Christmas shop or [...]

Smirnoff, the world's biggest vodka brand (1), revolutionised the fruit cider category in 2016 with the launch of Smirnoff Cider, a lightly fizzed cider with a blend of crisp, fruit [...]

Echo Falls is moving into spirits with the launch of a Summer Berries vodka. The 37.5% abv drink is rolling out with an rsp of [pounds sterling]13.50-[pounds sterling]16, with an [...]

'Raw' gin brand Kongsgaard is making its UK retail debut. Billed as an alternative to London Dry-style gins, 44% abv Kongsgaard is flavoured with organic juniper and was 'inspired by [...]

Four Roses has unveiled a [pounds sterling]130 bourbon. Small Batch Limited Edition Bourbon has an abv of 53.9% and is billed as 'remarkably balanced'. It contained a blend of three [...]

Bacardi is looking to tap ongoing premiumisation in spirits with posh spiced rum Bacardi Anejo Cuatro. The 40% abv tipple is barrel-aged for four years. It would hit UK shelves [...]

Brighton Gin has unveiled a new 'stocking filler' 350ml half-bottle aimed at luring more drinkers to posh gin. The new pack was a 'gift inspiration for those looking for a [...]

Fair has extended its ethical spirits range with a pomegranate liqueur. The NPD has launched via distributor Amathus Drinks, with an eye to rolling out further to high-end independents (rsp: [...]

Matthew Clark has become the latest booze merchant to ramp up its craft offering with a raft of new beer and cider lines. The wholesaler has added 102 new brews [...]

Whyte & Mackay looks poised to launch a new brand called Kane's. The Scotch distiller has applied to register the name with the government's Intellectual Property Office as a class [...]

Heineken is extending its range of Birra Moretti Italian lagers with the Le Regionali range. The two-strong bottled lineup, Birra Moretti alia Toscana (5.5% abv) and alia Siciliana (5.8% abv), [...]

Liverpool's Halewood Wines & Spirits has made its first foray into premium mixers with the revival of Victorian brand Lamb & Watt. Aiming to shake up the posh tonic market [...]

Craft beer behemoth BrewDog has turned its gaze to spirits with new brand LoneWolf. The brewer wants to 'redefine an entire industry and establish a new standard for spirits production,' [...]

Heineken has unveiled a new zero-alcohol lager designed to appeal to the growing number of Brits cutting back on booze. Created by the supplier's global master brewer Willem van Waesberghe, [...]

Premium gin brand Pinkster is going for a slice of the preserves market with an alcohol-infused jam. Gin Jam, available now, is made with fresh gin-infused raspberries left over from [...]

Booker is adding a Blue variant to its Chekov Ice premium packaged spirits range. Trading director Shaun Birrell said: 'The PPS sector continues to grow at a remarkably healthy pace [...]

Two new variants have been added to premium packaged spirit Red Star Vodka Ice. Orange and Blue styles have been added to the existing range by brand owner Intercontinental Brands. [...]

The first strawberry and melon flavours are being introduced to the premium packaged spirits market with the launch of Godfrey's Ice. This is an extension of the Godfrey's Schnapps brand [...]

GBL International has reacted to calls from the trade for a new shooter product with the introduction of Fire & Ice. It's designed to cater for the growing market for [...]

Maxxium has added two new styles to its Famous Grouse brand in an effort to attract consumers back to blended whisky. The company has borrowed techniques from its malt whisky [...]

Frostbite is heading for the take home market in Scotland after receiving a hot reception in trials there. The drink is a mint schnapps shooter with an abv of 50% [...]

Diageo is planning to launch a whisky based premium mixed drink at the beginning of 2002. A launch date for J&B Twist will be announced before Christmas. The 5.6% abv [...]

A new rum and coconut based cream liqueur based on a traditional West Indian family recipe has been launched in the UK. Julia La Ronde, who lives in Norwich, has [...]

Halewood International is building on its success in premium packaged spirits with the launch of Elements, a collection of four 5.5% abv products made of vodka, fruit, herbs and spice. [...]

Lang Brothers has become the first Scotch whisky producer to create a malt matured in casks made from Scottish oak. It has produced 5,000 bottles of Glengoyne 16 Year Old [...]

Argentinian winery Etchart has extended its premium Cafayate range with the addition of a Malbec. This will retail at 5.99 [pounds sterling] and be distributed by Pernod Ricard [...]

Chocolate confectionery company Elizabeth Shaw has turned to the bottle for inspiration for its Winter Collection Christmas range. It is spearheading the range with new Vodka Shots -- milk chocolates [...]

Scottish distiller Morrison Bowmore is hoping for great things with the launch of miniature bottles of Bowmore Islay Single Malt Scotch Whisky. The 5cl blister pack promotion is being rolled [...]

The Glenlivet Distillery has released the second whisky from its ongoing Cellar Collection -- a 30 Year Old American Oak Finish. With a strength of 48% alcohol, the top notch [...]

Bulmers is turning up the heat in the bottled drinks market with the launch of Strongbow Spice. The mix of cider and spices is aimed at the flavoured alcoholic beverages [...]

The Glenlivet malt whisky's second release of its limited edition Cellar Collection range is a 30 year old American Oak Finish style. The company is only producing 2,500 bottles and [...]

A Cola variant has been added to Halewood's Red Square premium packaged spirit range. It will be sold in 275ml and 70cl variants retailing at 1.29 [pounds sterling] and 2.99 [...]

Aston Manor has launched Chardolini, a competitively priced sparkling perry. The Midlands company, best known for its price fighting cider Frosty Jack, has won listing for the brand in cash [...]

Toschi is to launch a premium-priced collection of six fruits in liqueurs and spirits. The Italian brand, which is best known in the UK for its cocktail cherries, said the [...]

Specialist drinks supplier Malcolm Cowen has added Limoncetta di Sorrento to its portfolio. This is a lemon liqueur produced from Ovali lemons grown on the Sorrento peninsula of the Campania [...]

Baron Philippe de Rothschild has added Pinot Noir, Viognier and Syrah to its varietal range from the [...]

A new flavour is being added to Bulmers' shots range Sidekick in time to make the most of the brand's 2m [pounds sterling] TV advertising campaign in July. Orange will [...]

Altai, the latest addition to the PR Brands portfolio, is to be sold exclusively by Oddbins. The brand is a Siberian super premium vodka discovered by Pernod Ricard and, until [...]