1. The influence of warning messages on the public's perception of substance use: A theoretical framework
- Author
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Mohan J. Dutta, Pablo Nicaise, Dave Gelders, Pascale Steinberg, Sofie Vandoninck, Freya Vander Laenen, Keith Roe, Sara Van Malderen, Isidore Pelc, Brice De Ruyver, and René Patesson
- Subjects
Sociology and Political Science ,Warning system ,business.industry ,Theory of planned behavior ,Agenda-setting theory ,Library and Information Sciences ,Public relations ,Social constructionism ,Early warning system ,Sociology ,business ,Construct (philosophy) ,Law ,Social learning theory ,Health communication - Abstract
We bring different theories together to develop a theoretical framework that helps to understand how early warning messages about (new) dangerous drugs can influence the public's perception of substance use. We bring together the agenda setting theory, framing theory, dual processing theory, social learning theory, health belief model, theory of planned behavior, and cultivation theory in order to explain how warning messages diffused through the mass media can have an impact on the receivers' perceptions. Based on these insights we construct the Integrated Media Effect Framework (IMFE) that takes into account the role of cultural and structural contexts in the realm of early warning systems (EWS). Ultimately, this framework provides valuable guidelines for conceptualizing EWS and for developing applications by governments. (C) 2008 Elsevier Inc. All rights reserved.
- Published
- 2009
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