1. MENSURAÇÃO DA GESTÃO DA INOVAÇÃO EM UM BANCO BRASILEIRO SOB A ÓTICA DAS CINCO DIMENSÕES DA INOVAÇÃO.
- Author
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Monteiro dos Santos, Bráulio Mágnum, de Paula Ferreira, Eric, Pires e Silva, Elaine Drumond, and de Aguiar Filho, Armando Sérgio
- Subjects
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ASSOCIATION management , *INNOVATION management , *COMPETITIVE advantage in business , *BANK employees - Abstract
Innovation management plays an important role in organizations due to the capacity to transform uncertainties into knowledge. Thus, to analyze how innovation strategy and practices adopted by the companies is a necessary step to achieve a sustainable competitive advantage. The present work sought to capture the perception of the employees of a Brazilian bank in relation to the innovation management in the institution. We applied a questionnaire validated by Tidd, Bessant and Pavitt (2008) through a case study of a descriptive nature, which proposes to analyze the innovation management in five dimensions: strategy, processes, innovative organization, relationships and learning. The results of the analysis point to the need to improve management strategies and routines, as well as to expand a communication on actions related to innovation, seeking to disseminate the innovation culture in the organization. [ABSTRACT FROM AUTHOR]
- Published
- 2019
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