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Business feminism is a brand of feminism that privileges women's advancement in the corporate hierarchy and centres corporations as the ultimate purveyors of gender equity. While scholars have critiqued this formulation, little empirical research has analysed the processes that guide the dissemination and translation of business feminism in organizational settings within global corporate networks. This article advances scholarship on the global processes that drive the export of business feminism logics. We analyse the process of dissemination of business feminism from the headquarters of multinational corporations to corporate hubs located in Hungary. This process relies on women executives who are charged with translating policies and practices originating in the headquarters of western corporations. In‐depth interviews with women executives charged with implementing corporate policies reveal the ways in which business feminism is interpreted, modified and/or resisted by actors within organizational settings. [ABSTRACT FROM AUTHOR]

There is a great deal of literature on the patterns and consequences of parental leave policies and on how and why certain countries adopted specific family policy clusters. Much less is known about the employment context that shapes workers' use of these policies. The current study focuses on the negotiation process that workers must undergo with employers regarding the length of leave and workers' ability to return to their jobs following leave. Given workers' increasing vulnerability in a global neoliberal labour market and the lack of efficient state protection, companies are able to reinforce the ideal of the unencumbered worker norm and thus shape workplace gender inequality regimes. Drawing on qualitative data gained from 33 highly skilled professional women in Hungary, we find that parental leave provisions have become conditional on company needs, and as a result have become increasingly informal, individualized and subject to negotiation. Despite broad leave entitlements and job protections in Hungary, many of our respondents were required to scale back on their career aspirations, drop out or change jobs following leave. By exploring the ways in which highly skilled professional mothers negotiate their rights at work, this study identifies employers as critical gatekeepers who translate public entitlements into the lived experience of workplace gender inequality. [ABSTRACT FROM AUTHOR]