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Reading is often regarded as a mundane aspect of everyday life. However, little is known about the natural reading experiences in daily activities. To fill this gap, this study presents two field studies (N = 39 and 26, respectively), where we describe how people explore visual environments and divide their attention toward text elements in highly ecological settings, i.e., urban street environments, using mobile eye-tracking glasses. Further, the attention toward the text elements (i.e., shop signs) as well as their memorability, measured via follow-up recognition test, were analysed in relation to their aesthetic quality, which is assumed to be key for attracting visual attention and memorability. Our results revealed that, within these urban streets, text elements were looked at most, and looking behaviour was strongly directed, especially toward shop signs, across both street contexts; however, aesthetic values were not correlated either with the most looked at signs or the viewing time for the signs. Aesthetic ratings did however have an effect on memorability, with signs rated higher being better recognised. The results will be discussed in terms aesthetic reading experiences and implications for future field studies. [ABSTRACT FROM AUTHOR]

Reading is often regarded as a mundane aspect of everyday life. However, little is known about the natural reading experiences in daily activities. To fill this gap, this study presents two field studies (N = 39 and 26, respectively), where we describe how people explore visual environments and divide their attention toward text elements in highly ecological settings, i.e., urban street environments, using mobile eye-tracking glasses. Further, the attention toward the text elements (i.e., shop signs) as well as their memorability, measured via follow-up recognition test, were analysed in relation to their aesthetic quality, which is assumed to be key for attracting visual attention and memorability. Our results revealed that, within these urban streets, text elements were looked at most, and looking behaviour was strongly directed, especially toward shop signs, across both street contexts; however, aesthetic values were not correlated either with the most looked at signs or the viewing time for the signs. Aesthetic ratings did however have an effect on memorability, with signs rated higher being better recognised. The results will be discussed in terms aesthetic reading experiences and implications for future field studies.

One of the most important challenges for embodied and grounded theories of cognition concerns the representation of abstract concepts, such as freedom. Many embodied theories of abstract concepts have been proposed. Some proposals stress the similarities between concrete and abstract concepts showing that they are both grounded in perception and action system while other emphasize their difference favouring a multiple representation view. An influential view proposes that abstract concepts are mapped to concrete ones through metaphors. Furthermore, some theories underline the fact that abstract concepts are grounded in specific contents, as situations, introspective states, emotions. These approaches are not necessarily mutually exclusive, since it is possible that they can account for different subsets of abstract concepts and words. One novel and fruitful way to understand the way in which abstract concepts are represented is to analyze how sign languages encode concepts into signs. In the present paper we will discuss these theoretical issues mostly relying on examples taken from Italian Sign Language (LIS, Lingua dei Segni Italiana), the visual-gestural language used within the Italian Deaf community. We will verify whether and to what extent LIS signs provide evidence favoring the different theories of abstract concepts. In analyzing signs we will distinguish between direct forms of involvement of the body and forms in which concepts are grounded differently, for example relying on linguistic experience. In dealing with the LIS evidence, we will consider the possibility that different abstract concepts are represented using different levels of embodiment. The collected evidence will help us to discuss whether a unitary embodied theory of abstract concepts is possible or whether the different theoretical proposals can account for different aspects of their representation.

How does modality affect people’s ability to create a communication system from scratch? The present study experimentally tests this question by having pairs of participants communicate a range of pre-specified items (emotions, actions, objects) over a series of trials to a partner using either non-linguistic vocalization, gesture or a combination of the two. Gesture-alone outperformed vocalization-alone, both in terms of successful communication and in terms of the creation of an inventory of sign-meaning mappings shared within a dyad (i.e., sign alignment). Combining vocalization with gesture did not improve performance beyond gesture-alone. In fact, for action items, gesture-alone was a more successful means of communication than the combined modalities. When people do not share a system for communication they can quickly create one, and gesture is the best means of doing so.

One of the most important challenges for embodied and grounded theories of cognition concerns the representation of abstract concepts, such as "freedom." Many embodied theories of abstract concepts have been proposed. Some proposals stress the similarities between concrete and abstract concepts showing that they are both grounded in perception and action system while other emphasize their difference favoring a multiple representation view. An influential view proposes that abstract concepts are mapped to concrete ones through metaphors. Furthermore, some theories underline the fact that abstract concepts are grounded in specific contents, as situations, introspective states, emotions. These approaches are not necessarily mutually exclusive, since it is possible that they can account for different subsets of abstract concepts and words. One novel and fruitful way to understand the way in which abstract concepts are represented is to analyze how sign languages encode concepts into signs. In the present paper we will discuss these theoretical issues mostly relying on examples taken from Italian Sign Language (LIS, Lingua dei Segni Italiana), the visual-gestural language used within the Italian Deaf community. We will verify whether and to what extent LIS signs provide evidence favoring the different theories of abstract concepts. In analyzing signs we will distinguish between direct forms of involvement of the body and forms in which concepts are grounded differently, for example relying on linguistic experience. In dealing with the LIS evidence, we will consider the possibility that different abstract concepts are represented using different levels of embodiment. The collected evidence will help us to discuss whether a unitary embodied theory of abstract concepts is possible or whether the different theoretical proposals can account for different aspects of their representation. [ABSTRACT FROM AUTHOR]

How does modality affect people's ability to create a communication system from scratch? The present study experimentally tests this question by having pairs of participants communicate a range of pre-specified items (emotions, actions, objects) over a series of trials to a partner using either non-linguistic vocalization, gesture or a combination of the two. Gesture-alone outperformed vocalization-alone, both in terms of successful communication and in terms of the creation of an inventory of sign-meaning mappings shared within a dyad (i.e., sign alignment). Combining vocalization with gesture did not improve performance beyond gesture-alone. In fact, for action items, gesture-alone was a more successful means of communication than the combined modalities. When people do not share a system for communication they can quickly create one, and gesture is the best means of doing so.