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Big corporations like Procter & Gamble, Delta Air Lines, and Coca-Cola have created in-house museums to learn from their past successes and failures. These museums house records, prototypes, and other artifacts that guide product development, decision-making, and culture-building within the companies. The archives also help foster a sense of belonging and purpose among employees. By studying their history, these companies can avoid short-term thinking and make more informed choices for the future. [Extracted from the article]

A cover story is presented that profiles various businesspeople under the age of 40. Those discussed include Brendan Bechtel, the CEO (Chief Executive Officer) of the engineering and construction company Bechtel Group, Ye Jianming, the chairman and executive director of the CEFC China Energy company, and Jake Sullivan, the Senior Policy Adviser for the Hillary for America political campaign. Additional details regarding those noted are also offered, including their corporate history and whether or not they work for a family business.

The article focuses on Ron Johnson, Chief Executive Officer (CEO) of the department store chain company J.C. Penney. Johnson's background as a marketing executive for Apple Inc. and his role in the creation of Apple retail stores is discussed. Johnson's plan for a corporate turnaround of J.C. Penney is considered, particularly plans to alter pricing at Penney's stores and a redesign of those stores.

Presents an interview with David Glass, former chief executive officer of Wal-Mart. Comments on Glass being one of the great unsung hero's of American business; Reflections on what was so special about the company and its founder, Sam Walton; Details of Wal-Mart's development of purchasing directly from the manufacturer; Decisions crucial to the growth of the company.

Examines General Motors and how it has developed over the years. Efforts by former CEO Jack Smith to re-organize GM; Measures taken by president and COO Rick Wagoner to consolidate and centralize GM' operations; Importance of weekly meetings of top executives from GM's global offices; Mixed performance of GM, including money loss in Europe and South America; Aspects of increased competition over the years.

Reports on entrepreneurs who have made fortunes in the computer industry. History of the development of the computer; Instrumental players, including Thomas Watson, Jr., chief executive officer of IBM; How IBM decision to contract out for computer components allowed growth for companies like Intel and Microsoft; Roles of Bill Gates, Andy Grove, Steve Case, and Michael Dell; Outlook. INSET: Please Reboot.

The article presents a profile of the Massage Heights massage company founded by Shane Evans and her husband Wayne. Information is provided on the company's annual profits, the history of the company since its 2003 founding, and the alleged challenges associated with the company's transition to a franchise-based business model.

The article presents a profile of Taiwanese-American inventor Frank Yang of the Simplehuman consumer goods company. Information is provided on the history of Simplehuman, Yang's business missteps are recounted, and the importance of work-life balance in Simplehuman corporate culture is described. Yang describes his efforts to obtain high-quality tooling for manufacturing the products he designs.

The article offers information for corporate leaders on how to manage millennial employees. Topics discussed include how millennials view the notion of work/life balance, the difference between various aged millennials, who were born between 1982 and 2000, and techniques to get millennials to perform at their best.

In this article, the author reflects upon his time spent writing for the periodical. Particular focus is given to how business and industry have changed since he first started writing for the magazine in 1995. Additional topics discussed include how his first column offended Korean readers, how he is moving his writing to a digital platform, lunchtime drinking and his opinion of Russia.

The article offers information on Alphabet, the parent company of the search engine and technology company Google. Particular focus is given to the company's former interest in sci-fi (science fiction) and space research. Additional topics discussed include insights on Google's money losing ventures in 2015, the work of the chief financial officer Ruth Porat, and Google Ventures CEO (Chief Executive Officer) Bill Maris.

The article explores a redesign of the Apple Store, from the technology company Apple. Particular focus is given to how the redesign was led by the company's retail chief Angela Ahrendts and its design chief, Jony Ive. Additional topics discussed include the design's use of ficus trees, the design of Starbucks coffee shops and how the design will impact the store's 500 locations worldwide.

The article examines the retailer Walmart as of 2016. Particular focus is given to the chain's sale of food and to how it is rethinking its business strategy and its layout in response to these sales. Additional topics discussed include Walmart's competition with the retailer Target, Shawn Baldwin, the senior vice president of produce and global food sourcing for Walmart, and how the grocery store Whole Foods is launching a discount store named 365 in 2016.

An interview with the businessman and entrepreneur Steve Case is presented. Particular focus is given to his book "The Third Wave." Additional topics discussed include his work for the mass media company America Online (AOL), his views on technological progress and the dynamic between the Internet and federal governments.

Presents information on C-Cube Microsystems Inc., which deals in video-compression chips. Strategy of the company; Features of the products developed by C-Cube; History of the company; Attempt of C-Cube to penetrate the cable television market.

Presents information on Voyager Co., which deals in multimedia software. Efforts of Bob Stein and his ex-wife in establishing the company; History of the company; Consideration of Stein as to the nature of his company; Information on the company's product lines; Status of the finance of the company.

Presents information on California Scientific Software company, which deals in neural network tools. History of the company; Efforts of Mark Lawrence in establishing the company; Details of the company's product lines; Features of the neural network tools developed by the company.

Presents information on the software services company Cygnus Support Inc. History of the company; Information on the founding fathers of the company; Description of the offices of the company; Details of the work environment.

The articles discusses the 50th anniversary of the automated copying machine, invented by Chester Carlton. It recalls how Joseph C. Wilson, president of the company known as Haloid Xerox Co., leased machines and supplies to other firms. Carlton's technique is still the basis for all Xerox computers used today.

Discusses the history of the corporation IBM. Ideals of the company developed by Thomas Watson; His focus on people rather than production; Attempts to build company loyalty through higher wages and company outings; His open door policy whereby any employee could come to him with a complaint.

Offers a photograph from the July 1949 issue of `Fortune' magazine. A fashion show aboard a New Haven Railroad special train, as part of a night out on Broadway.

Presents a photograph from the November 1935 issue of `Fortune' magazine. A scene in which workers are mixing up vats of Campbell's tomato soup in preparation for a taste test.

Presents information on Trilogy Development Group, which develops product configuration software. Efforts of Joseph A. Liemandt in establishing the company; History of the company; Features of the products developed by Trilogy; Information on an upcoming product of Trilogy called Conquer, an intelligent catalogue for buyers of computer gear; Pros and cons of the product Conquer.

Presents information on the supercomputer making company Thinking Machines Corp. History of the company; Founder of the company; Details of the company's product lines; Information on the financial status of the company; Analysis of the organizational structure of the company.

Presents information on the remote computing software company Shiva Corp. History of the company; Information on the founding fathers of the company; Popularity of the softwares developed by the company; Help derived by the company from the advises of her customers.