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Your search keyword '"Grunert, Klaus G."' showing total 50 results
Start Over Author "Grunert, Klaus G." Journal food quality and preference
50 results on '"Grunert, Klaus G."'

50. The effect of fat content on visual attention and choice of red meat and differences across gender

Author

Pedro J. Rosa, Polymeros Chrysochou, Pedro Gamito, Marija Banovic, Klaus G. Grunert, Banovic, Marija, Chrysochou, Polymeros, Grunert, Klaus G, Rosa, Pedro J, and Gamito, Pedro

Subjects
fat content, Nutrition and Dietetics, Choice reaction time, red meat, Fat content, 0402 animal and dairy science, food and beverages, Advertising, 04 agricultural and veterinary sciences, 040401 food science, 040201 dairy & animal science, 0404 agricultural biotechnology, visual attention, gender, Red meat, Visual attention, Marketing, Psychology, choice, Food Science
Abstract

In this paper we study the effect of fat content on visual attention and choice of red meat, as well as differences across gender. In an eye-tracking study, conducted with 105 Portuguese meat consumers, we find that fat content has an impact on visual attention, choice reaction time and choice of red meat products. Consumers pay more attention and choose more often meat products with lower fat content. This impact is further gender specific, with female consumers paying more attention and requiring less time to choose meat products with lower fat content. In contract, male consumers pay more attention to red meat products with higher fat content, but spend more time to choose red meat products with lower fat content. We discuss managerial and theoretical implications in relation to marketing of red meat products. Refereed/Peer-reviewed

Published
2016
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