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In this article, I engage the culturally prevalent contemporary discourse in the United States around "good" foods—broadly understood as whole, organic, slow and local—within the broader political economic context of the current economic crisis, specifically as it relates to class. A commonplace in both coverage and public understanding of that crisis is that it has decimated the middle class. Although a number of problematic assumptions inform this commonplace, I contend that the contemporary discourse around "good" foods is a prominent way in which class is rhetorically recreated and reconfigured, specifically to the end of remaking the myth of the middle class. [ABSTRACT FROM AUTHOR]