1. Designing a business model for the content service of portable multimedia players
- Author
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Lee, Jae Kang, Lee, Jong Ha, and Sohn, So Young
- Subjects
- *
INTERNET , *DIGITAL music , *COMPUTER sound processing , *BUSINESS models , *BUSINESS enterprises , *BUSINESS planning , *DECISION making , *MULTIMEDIA communications , *MULTIMEDIA systems - Abstract
Abstract: The Internet music market is a new profit-making entity and is growing rapidly due to its extension into the mobile device market. Introduction of the portable multimedia player (PMP), which is the next generation of MP3-players, will influence a customer’s audio and video service preference. The Internet music market needs to develop a new business model (BM) for PMPs. This article examines new BMs for customer preference via a conjoint analysis. In addition, we investigate customers’ willingness to pay (WTP) using a multinomial logit model. The study helps with the decision-making procedure for designing a BM adaptable to new technology development. [Copyright &y& Elsevier]
- Published
- 2009
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