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Volunteers are a core component in the operation of mega-sporting events. Pride from being a part of a particular event is an important motive for volunteers to get involved initially, and to return to mega-sporting events. However, previous research has not studied the pride of volunteers after the event. In the current study, volunteer pride was measured after an international mega-event ended and volunteer duties had been completed. The results showed that sport and community identities strongly influenced volunteer pride. However, after volunteer job satisfaction was included, the influence of sport and community identities diminished. The findings suggested that event managers should focus on effective volunteer management as well as volunteer recruitment.

Sporting events not only attract sport participants, spectators, and tourists to the host city, but also increase media attention and create positive impact on a community. Currently, numerous martial arts events (MA) are held in the US. However, scholarly efforts have not been made to understand the spectator profile in MA events. The purpose of this study was to examine the demographic characteristics of US Open Taekwondo event spectators and their perceived event quality and satisfaction by focusing on gender and age segments. The results showed that event quality perceptions vary depending on gender and age groups. Given these results, implications for future study and practice for event managers are discussed.