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Charity sporting events (CSEs) are special events, focused on a cause, with an added element of physical activity, and operate with the goal to raise funds, awareness, and garner support for an organization's cause. CSEs have become increasingly meaningful and popular in recent years among various nonprofit organizations. Using the psychological continuum model (PCM) as the theoretical framework, this study examined the factors that contribute to participants' motivation. This mixedmethod study included a postevent questionnaire that was administered to participants in a cycling event (N =104) to investigate the relationships among recreation and charity motives, event attachment, and behavioral intention. Also interviews (N = 58) were conducted examining motives. Results revealed that recreation and charity motives both have a significant impact on event attachment, but slightly more so for this small-scale event than a large event. Implications for management and future research were discussed.