Search

For the past 20 years, the concept of event leverage has underpinned a variety of academic research across different event settings and with diverse goals in mind. Despite the significant increase in event leverage publications as well as growing interest from event planners and policymakers, scholars have yet to synthesize academic contributions in this burgeoning field. Our systematic review addressed this issue and provides a new agenda for event leverage research. We conducted a systematic review of event leverage literature that followed a well-established six-step process. Specifically, we identified and interrogated 92 relevant publications to determine key findings. We identified a growing trend of event leverage publications overall; a publication focus on (sport) business/management and tourism/hospitality journals; a predominance of mega- and large-scale event settings; a concentration on business/economic and social goals; a strong emphasis on empirical studies with qualitative research approaches; and a lack of research contributions from scholars in low-and middle-income countries. Based on our findings, we discuss practical and theoretical implications and conclude by proposing a future agenda for event leverage research that recommends an advancement of leverage conceptualizations; a diversification of research contexts and benefactors; a specification of focal outcomes related to a different event types and sizes; an expansion of perspectives including an acknowledgement of changes over time; and a clarification of terminology used in event leverage scholarship. [ABSTRACT FROM AUTHOR]

Research question: When managed strategically, sport events have the capacity to generate economic, sociocultural, and health-related benefits for host communities. To date, the majority of academic research has focused on the impact components of large-scale and mega-sport events, such as the Olympic Games. In an attempt to provide empirical evidence of management strategies and tactics related to small-scale events, the purpose of this study was to examine how an event business strategically manages and leverages an event to sustain its commercial viability, while focusing on generating social benefits for the community. Research methods: Through the lens of sport-for-development theory and event leverage concepts, we explore the case of an annual, mass participation sporting event on the island of Spetses, Greece. Against the background of financial hardship and subsequent social disparity in the country, our qualitative investigation includes 19 semi-structured interviews with various stakeholders of the Spetses Mini Marathon. Results and findings: Outcomes of the qualitative analysis indicated three main thematic categories: (a) managing context, (b) engaged change agent, and (c) involved community. In the midst of an economic crisis, the change agent managed to secure the commercial sustainability of the event, while generating several social, cultural, economic, and sporting benefits for the local community through a participatory community approach. Implications: In discussing our findings, we provide implications for strategic management and leverage of local sport events, and we highlight opportunities and challenges for maximizing the reputational capital for organizers as well as social benefits for communities. [ABSTRACT FROM AUTHOR]