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7. Scientific realism, the necessity of causal contact in measurement and emergent variables

Author

Cadogan, John W. and Lee, Nick

Subjects
Marketing
Abstract

Purpose This study aims to correct errors in, and comment on the claims made in the comment papers of Rigdon (2022) and Henseler and Schuberth (2022), and to tidy up any substantive oversights made in Cadogan and Lee (2022). Design/methodology/approach The study discusses and clarifies the gap between Rigdon’s notion of scientific realism and the metaphysical, semantic and epistemological commitments that are broadly agreed to be key principles of scientific realism. The study also examines the ontological status of the variables that Henseler and Schuberth claim are emergent using emergence logic grounded in the notion that variables are only truly emergent if they demonstrate a failure of generative atomism. Findings In scientific realism, hypothetical causal contact between the unobserved and the observed is a key foundational stance, and as such, Rigdon’s concept proxy framework (CPF) is inherently anti-realist in nature. Furthermore, Henseler and Schuberth’s suggestion that composite-creating statistical packages [such as partial least squares (PLS)] can model emergent variables should be treated with skepticism by realists. Research limitations/implications Claims made by Rigdon regarding the realism of CPF are unfounded, and claims by Henseler and Schuberth regarding the universal suitability of partial least squares (PLS) as a tool for use by researchers of all ontological stripes (see their Table 5) do not appear to be well-grounded. Practical implications Those aspiring to do science according to the precepts of scientific realism need to be careful in assessing claims in the literature. For instance, despite Rigdon’s assertion that CPF is a realist framework, we show that it is not. Consequently, some of Rigdon’s core criticisms of the common factor logic make no sense for the realist. Likewise, if the variables resulting from composite creating statistical packages (like PLS) are not really emergent (contrary to Henseler and Schuberth) and so are not real, their utility as tools for scientific realist inquiry are called into question. Originality/value This study assesses PLS using the Eleatic Principle and examines H&S’s version of emergent variables from an ontological perspective.

Published
2022

22. The theory-practice divide: thoughts from the Editors and Senior Advisory Board of EJM

Author

Lee, Nick and Greenley, Gordon

Subjects
Scholars -- Works, Scholarships -- Analysis, Advertising, marketing and public relations, Business, Business, general
Abstract

Diverse opinions and thoughts from senior academics were synthesized to inspire further debate over the theory-practice divide related to the nature of the marketing scholarship. The findings suggested that in order for marketing scholarship to mature and progress, room must be found for those who wish to focus both on practical and on pure marketing scholarship.

Published
2010

23. EDITORIAL: What makes a good article? Generating an insightful manuscript.

Author

Lee, Nick and Greenley, Gordon

Subjects
MANUSCRIPT preparation (Authorship), ATTRIBUTION of authorship, CREATIVE writing, LITERARY sources, MANUSCRIPTS
Abstract

Purpose - The purpose of this editorial is to provide guidance to EJM authors about the structure and presentation of manuscripts that are likely to be insightful and that will probably provide contributions to knowledge. Design/methodology/approach - The approach is editorial advice based on the Editors' experience of receiving circa 500 manuscripts during their first year as Joint Editors of EJM, but which is also consistent with guidance in other leading journals. Findings - Guidance is provided for authors when preparing and revising their manuscripts, which is also a basis for further discussion and exchange concerning the effectiveness of communicating research outcomes. Research limitations/implications - The guidance is based on the views of the EJM Joint Editors, although it is consistent with other leading journals. Practical implications - Hopefully, authors will find the guidance helpful, although the editors emphasise that it is guidance and not a strict prescription that must be obeyed. Originality/value - Hopefully, the editorial provides more "food for thought" for authors. [ABSTRACT FROM AUTHOR]

Published
2009
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24. Editorial from the incoming Editors.

Author

Greenley, Gordon and Lee, Nick

Subjects
PERIODICAL editors, MARKETING, ELECTRONIC data processing, PUBLICATIONS, LITERATURE reviews, JOURNALISM
Abstract

The article discusses the perspectives of the new co-editors of the "European Journal of Marketing" (EJM) in January 2008 concerning the developments and future of the periodical. The co-editors were pleased to have joined the team, stating their exciting challenge to develop and enhance the reputation and standing of EJM. They acknowledged the outstanding contributions of former editors David Carson and Audrey Gimore to EJM. They explained that the journal aims to explicitly disseminate insightful and new marketing knowledge. Moreover, the co-editors highlighted future plans for EJM, including the change to a fully electronic submission and review process, revision of the guidance that is given to referees when reviewing papers, and review of the composition of the editorial board.

Published
2008
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