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In the beginning was the word ... And the word was eschatology Words, according to the late, great novelist, Evelyn Waugh, 'should be an intense pleasure, just as leather should [...]

Introduction As we limp towards the close of the twentieth century - a century which has witnessed some of the greatest achievements and disasters in human history (Arrighi, 1994; Hobsbawm, [...]

This article introduces various articles published in the August 1992 issue of the "European Journal of Marketing." The first article, by David Williams, is important in three key respects: first, it summarizes much of the literature on retail internationalization, thereby providing a useful introduction to our overall theme; second, it adopts a quantitative approach to a field thus far dominated by essentially qualitative insights; and, third, it illustrates the complex and conflicting motives underpinning retailers' internationalization decisions. According to the author indeed; the simplistic "push and pull", "active--reactive" etc. models of internationalization must he abandoned and a new round of empirical research initiated. The second article, by Alan Hallsworth, tackles several significant matters which lie outside the normal day-to-day concerns of most marketers, who traditionally place the external environment within the "uncontrollables" category. The article, by Maureen Whitehead, comprises an attempt to identify the principal impediments facing students of retail internationalization and to set the agenda for future research activity.

The article presents abstracts of marketing. They include "The Marketing Concept: Putting the Theory Into Practice," "Innovation and Evolution in UK Retailing: The Retail Warehouse," "Measuring Inherent Product Values," and "'Project Dropstrat': Product Elimination and the Product Life Cycle Concept."

The article presents abstracts and keywords of papers published in the April 1, 1993 issue of the European Journal of Marketing. The abstract "Understanding the Role of Export Marketing Assistance: Empirical Evidence and Research Needs," by A. Diamantopoulos, B.B. Schlegelmilch and K.Y. Katy Tse uses a response-hierarchy approach as an integnitive framework for a review of key issues and research in the field of export assistance. The abstract "Postmodern Marketing?," by Stephen Brown initially dismisses as one among many intellectual fads, postrnodemism now occupies a prominent position in all manner of academic disciplines. The abstract "Project Dropstrat: What Factors Do Managers Consider in Deciding Whether to Drop a Product?," by George J. Avlonitis focuses on the weak product evaluation and decision-making stage of the product elimination process. The abstract "Industrial Product Elimination Decisions: Some Complex Issues," by Niren M. Vyas efforts to distinguish more clearly between product elimination and product replacement problems.