Search

Showing total 1 results
Start Over Search Limiters Academic (Peer-Reviewed) Journals Publication Year Range More than 50 years ago Journal european journal of marketing Region japan Region united kingdom

Refine your results

1 results

1. British steel: the challenge for an international industry.

Author

Layton, Lord

Subjects
STEEL industry, INTERNATIONAL business enterprises, METAL industry, TECHNOLOGY, MARKETING
Abstract

The author examines the critical issues facing the British steel industry as its technological basis is transformed. He identifies the need to plan on an international basis if Britain is to meet the Japanese challenge. [This paper was first read at Bradford University's Conference on The Marketing of Advanced Technology, May 1971.] [ABSTRACT FROM AUTHOR]

Published
1971
Full Text
View/download PDF