289 results
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2. Designing for identity: how and when brand visual aesthetics enable consumer diasporic identity.
3. The CoO‐ELM model : A theoretical framework for the cognitive processes underlying country of origin‐effects
4. Marketing and consumerism : A response to O'Shaughnessy and O'Shaughnessy
5. Decision waves: consumer decisions in today's complex world
6. Changing behaviour through business‐nonprofit collaboration? : Consumer responses to social alliances
7. Anti‐consumption as a means to save jobs
8. Embracing ethical fields: constructing consumption in the margins
9. Modeling regret effects on consumer post‐purchase decisions
10. Beyond the final consumer: the effectiveness of a generalist stakeholder strategy
11. Measuring political brand equity: a consumer oriented approach
12. The duality of political brand equity
13. Consumer evaluation of unbranded and unlabelled food products : The case of bacalhau
14. Examining “peer‐to‐peer” (P2P) systems as consumer‐to‐consumer (C2C) exchange
15. Children's use of brand symbolism : A consumer culture theory approach
16. Factors influencing word of mouth effectiveness: receiver perspectives
17. Consumer empowerment: a Foucauldian interpretation
18. Assumed empowerment: consuming professional services in the knowledge economy
19. Salespeople and teams as stakeholder and knowledge managers: a service-ecosystem, co-creation, crossing-points perspective on key outcomes.
20. Factors influencing consumer evaluations of gift promotions
21. The role of affiliation, attractiveness and personal connection in consumer‐company identification
22. Consuming spirituality: the pleasure of uncertainty
23. Cultural drivers and trust outcomes of consumer perceptions of organizational unethical marketing behavior
24. The Freegan phenomenon: anti‐consumption or consumer resistance?
25. Intentional non‐consumption for sustainability : Consumer resistance and/or anti‐consumption?
26. Strategic relationship management and service brand marketing
27. Barriers to repeat patronage: the impact of spectator constraints
28. Cybermarketscapes and consumer freedoms and identities
29. Self‐empowerment and consumption : Consumer remedies for prolonged stigmatization
30. The effect of relationship desire on consumer‐to‐business relationships
31. Understanding how ethical claims in advertising affect subjective ambivalence toward buying ethical products.
32. Selecting a female athlete endorser in China : The effect of attractiveness, match‐up, and consumer gender difference
33. Community and consumption : Towards a definition of the “linking value” of product or services
34. Designing an empathetic user-centric customer support organisation: practitioners' perspectives.
35. Marketing ethics: is there more to it than the utilitarian approach?
36. Customer empowerment and relationship outcomes in healthcare consultations
37. Hunt versus Anderson: Round 16
38. Applicability of a brand trust scale across product categories : A multigroup invariance analysis
39. Consumer decision‐making styles on domestic and imported brand clothing
40. What we do know and don't know about marketing communications on mature consumers.
41. Advertising comedy in electronic drama : The construct, theory and taxonomy
42. Using Neural Network Analysis to Evaluate Buyer‐Seller Relationships
43. Visually Representing Consumer Perceptions : Issues and Managerial Insights
44. Domain‐specific Market Segmentation
45. The Co‐ordinated Management of Meaning: A Case Exemplar of a New Consumer Research Technology
46. The Importance of Labelling Examined in Food Marketing
47. Taiwanese Consumers’ Perceptions of Product Information Cues : Country of Origin and Store Prestige
48. Neural Networks in Marketing: Modelling Consumer Responses to Advertising Stimuli
49. Importance‐Performance Analysis and the Measurement of Service Quality
50. The Market for Luxury Goods: Income versus Culture
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