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In the modern world, energy poverty is the most bigger problem than financial poverty, because there are a lot of things, which could not be bought for money. At the same time anybody, who has enough energy can not be poor. We can buy and sell energy, i.e. energy can be used as a means of exchange, not for further use in production but a further exchange. Therefore, energy is a more universal asset. Moreover, energy is a philosophy, economic, technical, etc. category that could be considered from many and many perspectives. We do not say about electricity or physical energy. We consider it as the prime matter, the basis of everything. Modern major military and other conflicts, also wars are initiated mostly because of energy souses, not capital. How long modern monetary system will exist? In this research, we study the essence of money through the prism of energy. The purpose of the paper is to discuss the interconnection between money and energy based on trust, money function, and monetary theories. In this study, we did not seek to propose specific mechanisms for using energy instead of money, using it for example as a calculating tool. Our goal was to collect existing research results on energy and interpret them to answer the question of whether energy can be used as a universal equivalent in economic relations in the condition of the absence of a double coincidence of desires. However, significant research work will be required to empirically confirm the possibility of using energy as a currency. It is necessary to investigate the stability of the cost of energy and its volatility in order to answer the question of whether energy can be used as a store of value in the context of its volatility in comparison with fiat money. Technological implementation of payments and accounting for transactions with the energy currency are also very important issues to confirm the money's function in the energy currency system. Each from this area needs a separate study, experiment, and empirical confirmation. The very reason of this paper is to let the idea of the energy philosophy in circulation money out for a wide and deep-going public debate. The results of the work allow considering closer the energy and money in interconnection

The paper considers the impact of the indicative cost of education (the minimum amount of tuition fees on the contractual basis (contract) at the expense of individuals/legal entities) in state higher education institutions on the Ukrainian market of educational services. It demonstrates that the introduction of the indicative cost of higher education by the state institutions of higher education was accessible through the application of the dumping strategy – by using the budget funds to educate fee-paying students. Under such conditions, the share of private higher education was not more than 10 percent of the total number of fee-paying students. The present paper aims to assess the impact of the introduction of the indicative cost of education on the relationship between private and public higher education, and the shift of the equilibrium cost of education. It is determined that this indicator is calculated according to a simplified algorithm individually for each state higher education institution and does not fully consider all the actual costs of the educational process. At the same time, such an implementation does not allow public institutions to use the dumping strategy and over time will change the ratio of quantitative indicators of private and public higher education in Ukraine. The sample flowchart displaying the supply and demand for the speciality “Economics” illustrates how the ratio of students studying on a contractual basis in private and state higher education institutions will change at different ratios of the indicative cost and the equilibrium cost of education in the speciality “Economics” according to the 2019 data. It was concluded that, in general, the introduction of the indicative cost of education would subsequently lead to significant changes in the ratio of private and public higher education institutions, their student population under contract (fee-paying students) where the main factors will be the customer’s fiscal capacity and the income, they provide. As a result, there will be a shift of the equilibrium point for most in-demand specialities in the direction of increasing the cost of training and reducing the volume of final contracts between the applicants and higher educational institutions.

The article examines the features of blockchain technology and the construction of its structural elements. It is based on the principle of structuring and working with databases, which was developed by Satoshi Nakomoto in 2008. A feature of its model is the reliability of transactions and the creation of a decentralized register of data accounting and key blocks of information. The article also examines the main types of operation of the blockchain system, from Blockchain 1.0 to the concept of Blockchain 4.0. Given the high level of interest of the world in building reliable information accounting, the blockchain has become an important tool for ensuring reliability both for the financial world and for the wider areas of application considered in the work. The stages of development are characterized and the process of formation of blockchain technology on the world market is analyzed. The paper presents examples of major cryptocurrencies in the world, which are currently considered the most stable and relevant for investment or settlement. The study shows a tendency to accelerate the emergence of various types of cryptocurrencies developed by the world's largest digital giants, such as Libra 2019 from Facebook, Gram from the most popular messenger Telegram, and many others. The wide range of cryptocurrencies on the market encourages users to increasingly use the blockchain system and increase the turnover of cryptocurrency, because as of 2019 the market value is about 420.5 billion dollars, which is growing every year. The basic principles of information protection and ensuring the reliability of its accounting are considered. Considerable attention in the article is paid to the peculiarities of the construction and operation of the blockchain system itself. The operating model is the most important for improving the operation of the blockchain system and encouraging users to use modern technologies. Much attention is paid to the system of accounting for information blocks, access to it, the use of hashes and ensuring the reliability of the connection of chains of blocks with each other. An important area of work is the analysis of accounting systems PoW and PoS, as well as combining them into a single, which provides more effective protection of information. Prospects for further development of Blockchain technology at the corporate and state levels are outlined. The paper identifies the main prospects for the use of blockchain technology at the corporate level, provided the use of effective financial instruments and ensuring the transparency of financial transactions, increasing the number of innovative technologies and calculation methods based on this technology. At the state level, among the promising areas of blockchain technology, attention is paid to social security, accounting and registration of tax information, introduction of the system in the military-industrial complex, archive of vehicle operation, issuance of certificates, voting system and other areas

This paper outlines the main approaches to understanding the concept of "innovation" and "innovation policy", and defines that today in scientific practice, two main models of innovation are identified: "innovative" and "catching up". We have determined that nowadays, it is important for Ukraine to move to an "innovative" model as soon as possible and to develop its own capacities. In order to achieve this, it is necessary to be on the same level with technically more developed western neighbors to function effectively in the new European political realities. This is extremely important for the further effective economic development of the state, on which its social sphere depends. That is why, the study and improvement of the state's innovation policy is being highlighted and updated today. For a better understanding of their own development opportunities, it is suggested to study the experiences of other countries that have already undergone similar stages of formation. In particular, the focus is on economic and technological development, which is the basis for innovation in all other areas. The paper presents a classification for the main types of state innovation policy of various countries according to Y. Kharchenko; defines the main features of the innovation policy in Ukraine and outlines the main guidelines for its further development. As a result of scientific literature analysis, it has been found that much has already been done for effective innovation development in Ukraine. Nevertheless, it is necessary to continue the work in this direction, including studying the experience of other countries, improving the regulatory framework, stepping up scientific and technological progress, economic development and reviewing the main strategic goals of the state's innovation policy. Institutional and legal support of innovative activity in Ukraine is at the stage of formation, at the moment its main elements are created. However, the legal framework for regulating innovation processes in Ukraine requires expansion and improvement. The need to adopt a legislation on state regulation of technology transfer activities can be emphasized. The main effective mechanism for implementing the innovative model of economic development in Ukraine is the system of technological parks. The practice confirmed the high contribution of technological parks to the promotion of innovation activity at the regional level. All the above facts point to the rapid development of the state innovation policy in Ukraine, which is due to the relevance of this sphere of public administration for the countries that are still undergoing a transformational period.

The article deals with the basic concepts and tendencies of the digital economy. The current state of the digital economy and prospects for its development in Ukraine are analyzed. It is proposed to consider the digital economy development as an element of the social development strategy. The research methodology includes neo-institutional and systemic approaches, as well as analysis of statistics and data from social studies. The work concerns equally the theoretical and applied aspects of the topic. The paper is based on secondary data that has been collected from the official statistics, the Internet, science articles, interviews, papers, etc. The analysis results indicate a relatively unfavorable situation in Ukraine. The digital economy development entails dramatic changes in social relations. These processes include both risks (the market is being restructured in a new way, leading to challenges related to jobs, skills, security and privacy), as well as prospects (stimulating innovation, increasing governance efficiency, improving service delivery, inclusion and sustainable economic growth, the well-being of citizens, countries and society). The society and the state should be properly prepared for such changes. Therefore, the digital economy development in terms of public administration should be seen as an element of a social development strategy that requires proper scientific and expert substantiation. The concept of digital economy development in Ukraine envisages several measures aimed at addressing digital gap (from digital jobs to digital initiatives in the modern world, conducting digitalization of industry and business, defining basic digital services, preparing educational modernization measures, as well as forecasting digital development in Ukraine until 2020). On January 17, 2018, the Cabinet of Ministers of Ukraine approved the Concept for the Development of the Digital Economy and Society of Ukraine for 2018-2020 and a plan of measures for its implementation. The document emphasizes that the path to the digital economy and digital society of Ukraine lies through the domestic product market, use and consumption of information and communication or digital technologies. The digital economy development is a set of mechanisms, motivation factors, and incentives for the implementation of digital technologies, and, therefore, a branched digital infrastructure for harnessing the state's capabilities, enhancing its competitiveness, and increasing the well-being of citizens. Currently, Ukrainian market of information products and services is at the stage of formation. The market of information products consists of technical and technological components (modern information equipment, powerful computers, advanced computer network and related information processing technologies, which enables to work on the global computer network Internet, search information, customers, goods, hypertext management technology, e-mail); regulatory and legal components (the legal basis for regulating the information market); organizational components (elements of state regulation of interaction between producers and distributors of information products and services). At the same time, the tasks of identifying specific practical legal, regulatory (organizational), economic and financial infrastructural mechanisms for the development of the «digital society» that would facilitate the rapid growth of the digital economy remain unresolved.

The paper describes the basic principles of Educational Data Mining (EDM) that is a sub-domain of Data Mining which deals with data from academic databases which is used to develop various techniques. Discusses how it can be used to improve the Educational Processes. This paper aims to show the various techniques of Educational data mining and overview of how EDM methods are applied

The paper is one of first attempts at analyzing the processes of modernizing the system of training university teachers and scholars in the field of Political Science at the Taras Shevchenko National University of Kyiv from the late 1990s till 2010. This period can be considered the third stage in the genesis of specialized education and research in Political Science in Soviet and post-Soviet society. The first one is the introduction of «scientific communism» and turning it into the metanarrative in the USSR and other countries of the socialist commonwealth (mid 1960s – late 1980s). The second stage is a short transitory period from «scientific communism» through teaching social and political disciplines to laying institutional and theoretical foundation of a typical system of education and research in Political Science and research according to western standards (late 1980s – early 1990s). The third stage is a twenty-year-long development and modernization of the model of education and research in Political Science that was shaped at the Department of Philosophy at the Taras Shevchenko National University of Kyiv in the mid-1990s. The paper looks at the development of the university system of educating specialists in Political Science while viewing the influence of external objective and subjective factors. The most significant among them were the state humanitarian policy and regulatory acts: the law «On Education», decrees and orders of the Ministry of Education and Science of Ukraine, decrees of the Higher Attestation Commission, guidelines of the Bologna System, decisions of the governing bodies of the University and the Department of Philosophy. It gives the chronological analysis of measures taken by the bodies and the faculty of the Department at the Taras Shevchenko University of Kyiv as the paradigms of national education changed «from the object of education to its subject» and the conceptual guidelines on «the unity of education, research and innovation activities» were implemented. With these essential transformations in the country, the paper gives the main principles and tendencies of organizational, theoretical, methodological modernization of the system of training educators and researchers in the field of Political Science, as well as strategic initiatives and innovation technologies introduced at the Department for improving the learning process and research skills of students seeking to obtain different degrees in Political Science in compliance with the contemporary requirements of the national society, political establishment and labour market, requirements of Ukraine’s European integration.Logically, the study continues and completes a series of previous articles «The Introduction of «Scientific Communism» in the Soviet Union as a Determining Factor of Creating a System of Specialized Political Science Education and Research Field at the Taras Shevchenko National University of Kyiv» and «Specificities of the System of Politological Education and Politological Research at the Taras Shevchenko National University of Kyiv» published in the «European Cooperation» journal [Вілков, Руденко 2017, № 5, с. 52-73; Вілков, Руденко 2017, № 6, с. 29-48].

The paper focuses on the issue of how modern ordinary investors face current challenges such as highly volatile markets where methods of classical analysis fail and new crypto tools emerge. Special attention is paid to the problem of how ordinary investors get necessary information while they have lack of trust to financial advisors. Principal question of cryptocurrency and its place in modern economical system is raised and investigated. The paper provides quick review of some approaches for investment methodology that will be suitable for modern markets. The authors focus onUnited Statesstatistics and financial markets as the largest and most representative but the conclusions drawn are fully applicable to any modern financial market.

REVIEWof the monograph by Józef Chmiel entitled:MODERN MACROECONOMICS AND DYNAMIC ECONOMY THEORY.Warsaw PWN 2017, 503 pagesEconomics as a science on management attempts to clarify complex correlations and mechanisms related to modern economic systems. Thus the methodology analysis in economics studies seeks to identify, on a current basis, processes that involve statistical, mathematical, historiosophical, comparative or descriptive methods. Stiglitz does not have to prove any longer to be an efficient toolmaker; he can make syntheses, draw more general conclusions and ask questions about the most essential issues for the world. On the other hand, the general theory by J. M. Keynes is the best example of a work in which mathematics as such is non-existent, however the language itself is exceptionally mathematical, complex and very accurate. Hence there appear numerous questions in the academic discourse about the role of macroeconomics and microeconomics in modern interpretations of classical economics. Should one, while analysing the microeconomics, consider its methodology-related principles in the macroeconomic context. Thus, it is worth to make a certain generalisation and agree with the view by M. Belka stating that the economics environment sometimes tends to depreciate the importance of history for economics. There exist two poles of thoughts; on one hand there is the Friedman achievement, on the other hand one can find a moral capitalism. This bi-pole area of intellectual discussions is supplemented by a new paradigm of the market economy, encompassing the social economics or binary economics by Louis Kelso.It is of a great importance that Józef Chmiel decided to make his valuable contribution into the modern discussion on the importance of economics, microeconomics and macroeconomics. His contribution is of even a greater importance as a lack of balance between the said areas of economics, or even further a lack of connection between them did not result in bridging a gap between the microeconomics and microeconomics theories, which was drawn into attention by M. Levinson, N. G. Mankiw, or A. M. Okun.Another element of the discussion was to find a way to break a deadlock involving the main-stream economics. There appeared questions as to achievements of which economics schools should be classified as orthodox economics and which as heterodox economics, and also about the role played by the neoclassical economics school. The Author subsequently pondered on what frameworks of general balance should be preferred (e.g. Janina Godłów-Łęgiedź), on the basis of interpretation of the following notions: economists school, development trends, orthodoxy and heterodoxy or main stream. And maybe, as it was stated by D. Calander one should direct the discussion into interpreting the main stream of economics as a dynamic and complex system, instead of regarding it as a system reduced only to the neoclassical orthodoxy. (see D. Calander, 2000, Współczesne teorie ekonomiczne).The Author of the reviewed paper raised, in the general sense, some interesting research questions (p. 13). However, if it is true that the neoclassicism has dominated the main-stream economics, then all reservations expressed about the main-stream economics will mainly relate to the neo-classical economics. While searching for arguments, the Author rightly cited the achievements by: Uskali Mäki, Ronald Coase, Wassilg Leontief, Adam Noga, Valaras, Pareto, Arrow. The main charge against the main-stream economics is the lack of realism. However, another accusation is based on the formalism, ignoring of the social and institutional conditions, fascination with mathematics which caused that the main-stream economics (neoclassical) was developing not necessarily coherently with the classical economics. Thus, it is worth to mention another accusation (p. 14) against the neoclassical economics, i.e. formalism.On the basis of the considerations in question, there appeared analyses on the formalist revolution, on whether the application of the paradigm shift as a model for the scientific development is justified and, consequently, whether the neo-institutionalism is to replace (when?) the “hard-core” theory.On reviewing the following thesis, I would like to highlight that the Author holds a separate, not always corresponding opinion on the functioning of the economy, thus for his scientific considerations he coined a name of the dynamic economy theory. He claims that the real world is an “anti-equilibrium” world, or, in the best case scenario, the world consists of numerous partial equilibria that overlap one another and create a general equilibrium, in which money and financial flow are becoming more and more important. Moreover, the author rejected the neoclassical theory of employment and payroll and neoclassical theory of enterprises.The author presented his scientific considerations in nine chapters. Thus, in the first chapter entitled Microeconomics bases for main-stream macroeconomics (ps. 27-59), the author made a general review of the general equilibrium theory, neoclassical theory of employment and payroll and neoclassical theory of enterprises. A part of the chapter which I found particularly interesting (from the page 42) refers to marginal and variable costs and a rapid technological development.In the second chapter entitled: Theory of dynamic economy (TDE ps. 59-105) the Autor detailed thought-provoking research tasks and drew some conclusions. He thus assumed that the capitalist economy does not head for a long-term equilibrium; instead the economy may reach the state of equilibrium as a result of ensuing and intertwined short periods. Nonetheless, it was claimed that the equilibrium on the market of goods and services does not have to result in the use-up of the labour force and companies’ productivity, which, in turn, may bring about a phenomenon of the forced unemployment, in accordance with the views by John M. Keynes. On the other hand, profits in the dynamic economy are reaped from innovations fostered by entrepreneurs and their followers (see the Schumpeter theory). The author summed the chapter up by claiming that the assumptions in question prove that the price of short-term equilibrium covers the average full production costs, instead of marginal costs, as stipulated in the neoclassical theory.The Keynesian Revolution and the neoclassical synthesis were described in the third chapter (ps. 105-142). The Author claimed that practically all assumptions underlying the dynamic theory could be reconciled with the arguments by Keynes, regarded as revolutionary ones. However, the IS-LM model cannot be reconciled with the theory of dynamic economy unless some essential adjustments are to be made, i.e. taking into account the increase in real wages over a short period of time. Equally interesting are the arguments presented by the Author to challenge the Phillips curve, as the latter appears to be completely contradictory to his theory. Its lack of adequacy springs from a neoclassical postulate saying that the prices can, over a short period of time, rise or fall proportionately to changes to the nominal wages.In the fourth chapter entitled The neoclassical counter-offensive (142-201), the Author, while analysing the monetarism, claimed that an increase in money supply by the central bank did not necessarily have to trigger improvements in the economic situation. Hence, the Author accused the orthodox economics of ignoring a highly essential source of an increased money supply, that is an increase in nominal wages. One should agree with the Author (p. 204 and the following pages), that an attempt to analyse the economics dynamics, made by the real business-cycle theorists, should be assessed in a positive way, and that certain reservations should be made to the arguments by the Neo-Keynesian economics school, stating, among others, that economic fluctuations and forced unemployment phenomenon result from the rigidity of wages and prices, as well as other market imperfections (p. 221 and the following pages.).The fifth chapter is called Neo-Keynesian economics (ps. 201-261) where the Author evaluated controversial issues connected with the rigidity of wages and prices. Their scientific interpretation was based on the statement that real rigidity of wages and prices was caused by other factors. The author also claimed that, despite of being detrimental to the economy, they also can play a useful role there.The business cycle was described in the chapter no. 6 (ps. 261-315). The Author assessed in the chapter a demand for a growing production volume, crisis triggering mechanisms, falling marginal productivity of the capital, currency-related crises and other issues. The Author often challenged his opinions with the theories by Keynes, Say, Minsky. Equally thought-provoking, from the methodological point of view, are the analyses of the problems, such as: reasons for the occurrence of business cycles, the effectiveness of the fiscal and monetary policy, economic freedom, advantages of international economic integration.The seventh chapter, named The stabilisation policies (ps. 316-377), referred to the monetary and fiscal policies. On analysing the fiscal policy (ps. 344-349) the Author shared doubts as to its effectiveness, voiced by the representatives of the main-stream economics. However, he stated (ps. 363-409) that his opinion on the reasons for its non-effectiveness is a slightly different one. Hence the Author confronted his arguments with phenomena and tendencies described by F. E. Kydland and E. C. Prescott, R. J. Barro, D. B. Gordon and many others.In the eighth chapter entitled The economic liberty (ps. 377-445) a series of accusations against the free-market economy, brought by left-wing economists, were analysed. The Author’s deliberations focused on the functioning of the market of imperfect information, perfect competition, the level of complexity of the social and economic systems; he also evaluated processes related to market confidence and trust to the state.The ninth chapter presented selected issues on economic integration (ps. 445-490). The author analysed, among others, advantages and costs of accession of particular countries to international economic groups. The ensuing findings are correct; they refer to the theory of optimum currency area, developed by the main-stream economists in 1960s - 1970s. However, the Author underlined that modern theories seem to be more contentious.The paper Modern macroeconomics and the dynamic economy by Józef Chmiel has been consistent with the wide-ranging discussion about current and future problems which the economics, economics schools or independent researchers have to face. The thesis is well-documented from the methodological and methodical point of view. Particular chapters supplement each other as to their substance and form the Author’s logical thought construction. In many cases it referred to the views by Polish economists, such as G. Konat, T. Smuga (editor) Paradoksy ekonomii. Rozmowa z polskimi ekonomistami (2016); and Przewodnik po moralnym kapitalizmie by M. Belka and P. Bańbuła (2016). The paper is also a kind of addendum to the thesis by A. Grzelak, K. Pająk Nowe trendy w metodologii nauk ekonomicznych i możliwości ich wykorzystania w procesie kształcenia akademickiego.(2012)To sum up, I could state that the thesis Modern macroeconomics and the dynamic economy by Józef Chmiel will broaden the knowledge of its readers and researchers of micro and macroeconomics process shaping the trend of changes in the market economy.

The research paper deals with Internet television as a modern and up-to-date communication platform. The work focuses on the researches of Ukrainian and foreign scholars. The topicality of the research paper is due to the current trends in the formation of theories of social communications in relation to the identification of communication parameters and the opportunities of Internet television as the core for implementation of mass communication processes.The network environment in general gave an excellent impetus to the creation of many communication platforms that are different in nature, but united by the sole purpose of providing and realizing an information and communication resource. This leads to the formation of a number of features of communication platforms, their differences and even specifics of language styles.The attempt is made in the paper to classify Internet television from the standpoint of the technical platform, giving grounds for further study of socio-communicational units of Internet television as an applied socio-communicational technology.We believe the described possible components of the model of Internet television as a specific communicational platform to be a considerable contribution.

The paper explores the appearance of such a course and specialization as Politology in the system of preparing future university faculty members and research workers at the Taras Shevchenko National University of Kyiv.The system, historical and comparative methods are primarily employed to give a comprehensive analysis of scholarly sources and textbooks published in the 1980s – 1990s, regulatory documents laying the foundation for the professional education of future university faculty members and research workers in the politological field. The study reveals the ideological and «administrative» logic of the history of fundamental transformation from the course of Scientific Communism as a matrix or direction of social and political research, from an obligatory course in theUSSRand Ukrainian SSR to establishing Politology as an independent field in Ukrainian Social Studies and a university course inUkraine.The topicality of the research is emphasized by the absence of studies describing the genesis of social and political sciences inUkraineat the turn of the 21st century. Most of the existing papers are of informative and reference nature. Thus the specificities of determining factors, objective and subjective elements of the essence and direction of modernization of ideological, theoretical and institutional education of those whose career was linked to the theoretical and applied knowledge of political science in the 1980s and 1990s have been oblique for historians of the political science both among the researchers inUkraineand abroad.The study focuses on the influence of global and national social and political, ideological factors on the scholarly activities of the university faculties at Ukrainian universities and the Taras Shevchenko National University of Kyiv, organizational support, ideological and theoretical content of the preparation process of political scientists during the period of shaping the contemporary system of their professional education.

In the paper problem of enterprises’ competitiveness increasing and energy security strengthening in a region was studied. Regional development of renewable energy usage is one of the ways of achieving those aims, by decreasing energy costs’ share in goods production costs and enterprises’ operational cost, decreasing dependency from nonrenewable energy sources suppliers. Statement of a problem renewable energy development in a scale of a region due to economic efficiency criteria was defined. Choosing of renewable energy sources, located in a region, that can be used for meeting not satisfied demand or substituting usage of nonrenewable energy sources can be done by using a specific iteration quasioptimal algorithm. General scheme of such an algorithm was developed in the paper.

REVIEWof the monograph by Krzysztof Zamasz entitled:THE ECONOMIC EFFECTIVENESS OF POWER COMPANIES UNDER THE CONDITIONS OF IMPLEMENTING THE POWER MARKET. 2nd edition. Warsaw 2017, 196 pages In 1990s Polish companies underwent structural changes due to the introduction of the market economy. Having signed the UE accession treaty in 1991, the Polish government started, in the period of 1992-2003, the process of transformation of the entire industry, including the power sector. The organisational and market transformation of the power sector resulted in the increased scope and level of risk for the operation of power companies, including the power generation subsector. The functioning of the power sector in the context of economic effectiveness of power companies has been the subject of systematic analyses of theoretical and empirical character. The analyses have been forced by the scope and complexity of the issue in question, as well as by a continual evolution of the energy law. Equally crucial are also the changes in the sector, triggered by liberalisation processes. It should be noted that the Polish power generation industry played, for many years, the role of a natural monopoly. Hence, the sector was subject to restructuring, privatisation and liberalisation. It brought about, over the years, an adjustment of the domestic power generation policy to the EU common energy policy.The modern power generation system consists of universal subsectors involving electricity generation, transfer, distribution and trading. Each subsector features its specific character, the latter being of importance to the economic valuation of the company. Namely, in the power generation sector, the investment context is of crucial importance, since any wrong decisions can lead, more often than not, to substantial financial losses. The latter may be aggravated by signals sent by any regulatory, market-related or political bodies.Over the years 2010-2016, in the area of economics and management studies there were published around a dozen of academic papers on transformations in the Polish economy. One of these is the monograph by K. Zamasz entitled The economic effectiveness of power companies under the conditions of implementing the power market. The work smoothly fits in the innovation and competition-related processes of a modern power company. The scientific discourse is enriched by its new elements on the economics theory and economy-related practicalities. The paper has, due to its structure, a traditional character, combined with its multidiscipline nature. The monograph is exquisitely-written, in an approachable style, with a meticulous attention to the methodology. The Author correctly conducted his academic discourse and consequently made relevant conclusions. The above-mentioned qualities contributed to a favourable reception of the book by its readers and could have, consequently, added to the release of its second edition. The work is, - in my opinion – a good starting point for a wide-ranging discussion on the power market in Poland, while the market in question covers three target groups, i.e.: increased competitive edge of the economy, increased power security and protection of the natural environment against detrimental consequences of generation and distribution of energy.Starting from these global, general contemplations, the Author smoothly proceeded into a comprehensive analysis of his research task. Thus, from the page no. 9 on, the Author tackled in his work various theoretical and application premises. He therefore presented, in a correct way, the subject matter of the paper, its scope, as well as its principal and detailed aims. The monograph has thus acquired a traditional layout, consisting of an introduction, five chapters, summary and list of reference books. Particular chapters are coherent, logically intertwined, while their content is closely interwoven. The Author skilfully used research methods employed in the economics research process, i.e. statistical methods in the form of the discriminant analysis, probit regression and multiple regression. The analysis of real option valuation was presented in the form of a stochastic tree, used for the sake of economic evaluation of the company in the context of the implementation of the power market.As it was already mentioned, the whole paper has a logical structure which put particular chapters and their contents in the entire groups. Hence, the first chapter is entitled: Power generation company on the competitive power generation market – investment context (p. 18-46). The Author skilfully presented the notion of a power generation company (p. 18 and the following pages), both in the context of power generation, transfer, distribution and trading. Form the presented contents, there transpires a particularly important power generation sector. Upon the observation of the economic practice, I can share the Author’s view that (s. 32), the basic premise in the process of making a decision as to the construction of new power plants or modernisation of the existing ones should be a particularly well-grounded one. The expectations of a power generation company to achieve a determined return from the invested means shall be supported by a financial analysis. The correctness of the reasoning process by K. Zamasz, relating to the economic practice (p. 19 and the following pages), with a particular consideration given to the risk resulting from the fluctuations of energy prices, prices for the authorisation as to CO2 emissions, power coal prices, energy demand, etc. However, it is worth mentioning, what the Author confirmed (p. 44), that the coal in the electricity production process is characterised by a substantial stability. A drastic and changeable impact on other carriers is, in most cases, a result of rules governing the raw materials on the worldwide fuel market.The chapter entitled The centralised power market in the sector of mechanisms of remuneration for power generating capacities – theoretical background (s. 46-79) presented the power generation policy from a substantially right angle. On the basis of the general background, the Author precisely determined the importance of implementation tools, necessary to maintain the required level of generating capacities in the power generation systems. This scientific discourse, combined with theoretical discussions, contributed to the proper explanation (p. 54 and the following) of generating capacity adequacy, value of insufficient power, strategic reserve and their consequences for national and regional economic practice. The figures accompanying the paper content are an additional advantage (starting from p. 56), as they reflect analyses contained in the tables (ps. 57, 68).The third chapter is entitled Identification of key factors influencing the economic effectiveness of the company under the conditions of the introduction of the centralised power market (ps. 79-103). The Author succeeded here, just like in the previous chapters, in correctly identifying (both from methodological and practical point of view) determinants that affect the level of revenues made by a power company. He rightly stated that within the scope of revenues one can identify two groups of factors related to the available power demand curve and connected, at the same time, with the power supply curve (p. 97 and the following pages) It should also be underlined that for both the factors affecting the level of revenues and costs, K. Zamasz rightly proved and analysed crucial domestic conditions, being a basis for adopting the assumptions on the domestic, centralised market of power.The fourth chapter is entitled Elaboration of methods for economic effectiveness valuation of a power company under the conditions of implementing the power market (ps. 103 – 151). The chapter presented substantially correct information, while the proportions between such notions as: time, risk and return, discount rate and the others, are firmly balanced (p. 105 and the following pages). The analysis of the economic performance indicators was carried out in a correct way (p. 111 and the following pages). The content of the chapters is thought-provoking, professional and put in a comprehensible way.The fifth chapter, entitled The use of methods of economic effectiveness valuation of a power company under the conditions of implementing the power market (ps. 151 – 175), has a utilitarian character. I agree with the correctness of the net present value calculation (p. 154 and the following pages). It was rational to opt for the method of the real option valuation, in order to carry out the economic valuation of the power generation company in the context of the implementation of the power market.The chapters of the thesis, particularly the third, fourth and fifth chapters provide numerous new and thought-provoking values. Thus, they extended the methodology-related scientific discourse concerning the economic efficiency of the power sector and its associated business entities. The reviewer holds the opinion that the above-mentioned part of the thesis attracts the most of the readers’ attention, while the enterprise’s strategic values described therein, assessed by means of the real option valuation, are even more compelling.The reference documentation of the thesis was meticulously extended as compared to the first edition. The notes, figures, tables and reference books were correctly elaborated, in accordance with the Polish standards and international requirements as to bibliographic descriptions. That is why I think that the second edition of the monograph by K. Zamasz The economic effectiveness of power companies under the conditions of implementing the power market deserves readers’ attention as it bridges the gap in the Polish economics literature on processes involving the creation of innovative power generation companies.

This paper considers stock investing bias that results from exchange rate risk impact as a factor influencing MNE capital structure. This bias should be considered as a supply factor. International diversification theory recognizes the exchange risk to be one of the most influential factors of investment portfolios returns. It defines investment returns level as well as the total risk and return structure. The impact of this factor on MNE capital structure is theoretically proved from international investments diversification theory point of view. This hypothesis however requires empirical testing. Exchange rate risk affects portfolio investors’ decisions thus creating financial resources supply and influencing corporate capital structure. Stock investing bias arises due to the appearance of exchange rate risks since they transform the risk-free debt securities into risky papers that unlike stocks have the most part of their risk accounting for exchange rate risk. The share of exchange rate risk in the total risk structure of equities is twice less compared to bonds. This decreases the investment attractiveness of debt securities and makes stocks more attractive all others equal

The paper focuses on the issue of how bank’s operational expenses originate and on new approaches to their reduction by using tailored methods from industrial production. Principal issues of how the banks currently manage operational expenses are raised and their relevance to challenges the banks are facing is considered in this article. The paper provides quick review of methods developed by Toyota Motor Corporation (Toyota Production System) and now used by major industrial production companies to optimize their production processes and reduce expenses and implementation of these methods for retail financial service company is researched. The author studies experience of the leading Eastern European bank in Russian Federation and Ukraine.

In paper selected problems from wide range of development work which have been carried out by authors on crankshaft design improvement of IC engines have been presented. Heat treatment is technological treatment, which determines crankshaft utilisation properties. Great wear resistance of crankshaft operation surface (crank-pin, main journal) determines its durability and reliability, increasing engine life. In paper mathematical model characteristic has been given, allowing for heat treatment process simulation of crankshafts and experimental investigations which verify analytical model have been presented, too. Great consistence of calculation results and experiment has been obtained.

The article “Peculiarities of Conducting Forum Theatre as a Method of Developing Conflictological Competency of Prospective Specialists in Advertising and Public Relations” addresses the important issue of developing university students’ conflict management and resolution skills. In particular, it describes how the Forum Theatre strategies can be applied in teaching effective ways of resolving conflicts to advertising and public relations majors and, consequently, building their conflict competence skills essential for effective communication in future professional setting.Previous studies indicate that Forum Theatre is a valuable teaching tool for conflict resolution within various groups and organizations. Its methodology has been utilized in many applications such as encouraging dialogue between protagonists in the audience, raising awareness of other groups’ needs and wants (Newell, Carmichael, Morgan 2006), addressing conflict and bullying management in schools (Burton, O’Toole 2015), preventing gender violence (Mitchell, Freitag 2011) and others. Similarly, the Forum Theatre strategies proved to be useful in providing practical, pedagogically effective approach to teaching and learning effective communication skills in education, in particular, in exploring classroom management with pre-service teachers (Hewson 2007) and in healthcare education (Middlewick, Kettle, Wilson 2012). Furthermore, Forum Theatre and drama-based pedagogy in general, used as part of integrated, school-based programme, proved efficient in teaching students to manage their own conflict experiences across different domains of their lives (Malm, Löfgren 2007). For these reasons, including the Forum Theatre strategies in programmes designed for prospective advertising and public relations experts may prove a valuable teaching tool for managing and resolving conflicts.The objective of the current study is two-fold: 1) to increase students’ awareness of conflict, and 2) to develop their practical skills in conflict management and resolution. The paper provides a detailed description of how Forum Theatre was used to teach advertising and public relations students to manage and resolve conflicts. The study claims this method is an effective tool for building conflict competence that will empower students and help them resolve conflicts in future professional career.The paper is organized as follows: Introduction, Analysis of studies and formulation of the objective, Research findings and Conclusion. The Introduction draws attention to the fact that advertising and public relations majors lack fundamental knowledge of conflict, its management and resolution; therefore, this issue should be adequately addressed in classroom curricula, namely via activities raising students’ awareness of conflict and helping improve their conflict competence skills. One of the available teaching tools helping to achieve this goal is Forum Theatre – a technique created by Brazilian theatre practitioner Augusto Boal and used to promote social and political change.The section devoted to analysis of previous research into applying Forum Theatre strategies in education provides a brief account of the method’s origin and its use in pedagogy. It also describes the Forum Theatre’ main functions in learning process, namely its training, educational, developmental, motivational and stimulating, communicative and compensatory, and relaxation functions. Finally, the section states the main objective of the study.The section devoted to research findings provides a thorough, step-by-step account of how the Forum Theatre methodology was applied in improving students’ conflict competence skills. In particular, it describes all the phases of conducting Forum Theatre (warm-up, forum, preventive information, and feedback) and gives a detailed account of how it was carried out. This section describes the methodology used in each of the stages. Besides that, it gives a detailed account of all the students’ activities, describes the degree of their involvement into Forum Theatre, and provides the students’ feedback upon its completion.The Conclusion section summarizes the results of this work and draws conclusions. It also suggests further research into drama pedagogy teaching tools to build students’ conflict competence skills.The study has successfully confirmed the relevance and effectiveness of Forum Theatre for raising students’ awareness of conflict, its management and resolution. It has also proved that Forum Theatre is a valuable tool for building students’ conflict competence skills and, therefore, it can be integrated in classroom curricula. Despite these valuable findings, it is necessary to mention the limitations of the paper. A key limitation of the study is that it draws upon works by Ukrainian and Russian scholars only and does not take into account the research into the use of Forum Theatre in education carried out in other countries. Western scholars pioneered in drama-instruction and, in particular, in using Forum Theatre as pedagogical tool, therefore, their findings should be taken into account. Also, while the study mentions positive feedback from students upon Forum Theatre completion, it does not provide any quantitative data. The students’ feedback could have been more valid had the study conducted the second poll after completing Forum Theatre similar to the one it did before its application.The paper “Peculiarities of Conducting Forum Theatre as a Method of Developing Conflictological Competency of Prospective Specialists in Advertising and Public Relations” proves Forum Theatre is a valuable teaching tool for improving conflict competence of students. Thus, this method, along with other drama instruction tools, could be effectively integrated in classroom curricula.

Suicides are a phenomenon observed in many countries. The causes of a decision so drastic as far as the consequences are concerned include i.a. economic reasons. The question arises whether the changing number of suicides reflects the state of the economy. The direct link between the state of the economy and suicides has not been sufficiently studied so far. The authors of this article attempted to identify the links between selected economic indicators and the number of suicides using statistical and econometric methods. The end result is a description of the connection between indicators determining economic tendencies and suicides for economic reasons. Finding such a connection constitutes an alternative, much cheaper method of assessing the tendencies (climate) of the economy compared to the methods used currently by the Central Statistical Office in Poland or the Ipsos company. In addition, the results of the study allowed to propose an original linear regression model taking into account new variables, compared to the available studies of other authors. The authors' model is an expansion of rather modest scientific discourse on the impact of the economy on the number of suicides. More than 10 years have passed since the beginning of the global financial crisis. In the years 2008–2009, Poland was considered to be 'a green island', i.e. the only country in Europe that did not experience a decline in GDP. The image of this country from the perspective of the consumer looks very different. The increasing number of suicides for economic reasons prompts the analysis of the reasons for this kind of decision. There are relatively few available research papers that would illustrate the link between the state of the economy and the phenomenon of suicides. The authors of this publication, using statistical methods (statistical description and statistical inference), attempted to link the number of suicides for economic reasons to selected economic indicators. The result of the research was the indication of an alternative method for the measurement of selected economic tendency indices of the Polish Central Statistical Office and the Economic Climate Indicator published by Ipsos Polska Sp. z o.o. In addition, a single-equation linear regression model was proposed which not only explains the association of selected indicators describing the condition of an economy with the phenomenon of suicides but can also serve as an early-warning indicator of future suicides

At the end of 2021, the freight rates for container ships were USD 16,000 per 40-foot container. The same container cost only about $2000 two years earlier. This is good for shipping companies, but importers need to be able to bear such freight costs. This is currently leading to considerations of reorganizing the supply chains and thus the spatial structure of the international production facilities (the international division of labour). However, this in turn must also take into account the expected effects of China's “Belt and Road Initiative” and the European Union's “Global Gate Way” initiative. This paper focuses on concepts, the similarities and the differences of this initiatives and their possible effects on the changes in the world economy in the future. Their chances of realization are also critically examined. Both initiatives will have enormous problems financing their ambitious programs. Planning, political and organizational problems will arise. Primarily due to the complexity of the decision-making apparatus in China and in the European Union. In the first case, caused by the high degree of centralization and the autocratic political structures. In the second case, due to the extreme decentralization and the low political power of the decision-makers on the European level

The use of digital money creates not only threats, but also opportunities for economic development, but in Latvia and the Baltic countries, they are not sufficiently researched and not widely spread. The paper aims to identify the reasons for the lagging behind of the Baltic countries and Latvia in the development of the cryptocurrency market and to develop recommendations for improving its regulation and functioning. Based on the methods of cross-country, statistical and sociological analysis, the national factors of differences in the functioning and regulation of cryptocurrencies in Latvia, Estonia, and Lithuania have been identified and the risks of its use for illegal activities have been assessed. It is shown that the role of cryptocurrencies in the financial markets of the Baltic States is determined by the degree of their use for payments and investments, which depends on their recognition by the state and investors. It has been revealed that the definition of the concept of cryptocurrency in the EU and the Baltic countries, primarily in the money laundering and terrorist financing (ML/TF) directives, does not stimulate the use of its positive features. A correlation between the restrained attitude towards cryptocurrencies in Latvia and its large-scale business relations with the CIS countries with a higher proportion of shadow economy, caused by the peculiarities of its history and geographical location, has been revealed. The Latvian banking system, under the influence of international regulators, has become less appropriate for operations of non-residents from the East, which increases the risk of using cryptocurrency for ML/FT purposes. The factors of motivation, advantages and difficulties of the businessmen of the Baltic countries they face when dealing with cryptocurrency have been identified, and a discrepancy in the regulation of taxation of transactions with cryptocurrency and the respective activities in Latvia has been revealed. Recommendations are given to the state and private investors pertaining to the integration of cryptocurrencies into the economic space, the implementation of which will contribute to the development of the digital economy and growth of wealth of Latvian residents. The results of the study can be used to improve government regulation and private investments in the cryptocurrency market, as well as in the study and further research of this problem

The basis of information support in the field of economic relations is an accounting system adequate to modern needs. However, such an accounting system as the basis of information support and accounting as one of the functions of management does not create sufficient prerequisites to ensure the effectiveness of the management process, including transaction cost management. Motivation in the process of managing transaction costs involves the use of moral and material incentives for employees of the entity, namely monetary rewards, recognition of achievements, promotion, providing conditions for the manifestation of creative potential in order to prevent deviant behaviour, the consequences of which are the search for economic benefits from the resources of the business units. In addition, the function of motivation should extend to the business partners of the entity and consider their interests, goals and business reputation. The indicated information should form sufficient grounds for the motivational component of business negotiations and create conditions for obtaining the desired result. Effective transaction cost management is a prerequisite for the competitiveness of products, goods, works, services, and the business unit that produces, sells and aims to ensure a lasting plateau of financial stability. This dependence exists since transaction costs both create conditions for further growth of profits generated by the entity and can reduce it under opportunistic behaviour. Optimization of transaction costs can be achieved not only through their accounting, control, analysis, but also the performance of other management functions, the list of which, as evidenced by the study of recent publications, is not definitively defined. This paper proves that transaction cost management is a mandatory component of the dynamic management process of the entity, which should be harmonized with the overall management process and meet its main goal – to achieve high economic performance

This paper outlines the main approaches of the "decentralization" and "local self-government" concept understanding, it identifies the main features of the Ukrainian administrative-territorial system reform and its problematic aspects. It was found that as a result of the attempt to complete the formation of the UTC, the aspects due to which these territories had previously refused to unite were ignored. Among the key ones: the resistance of local authorities, protection of own interests by local elites, conflict of interests of communities, territorial or resource disparities. These problems have not been resolved and they can significantly impair the further effective operation of the newly established UTCs. That is why this issue is especially relevant today for Ukrainian researchers of public administration. To develop recommendations for a possible solution to these problems, it was proposed to study the experience of EU member states, which are the most relevant group in the process of Ukraine's integration into the EU. In the context of improving the administrative-territorial system, the most interesting for us is the experience of France, which has a similar territory and is a unitary state. We are also interested in the historical experience of decentralization in France due to its historical duration and the thorough approach of the French government to this issue. As a result of the scientific literature analysis, it was found that today there are two main aspects that experience of decentralization in France points to: - support and concentration on the development of small settlements to ensure their further independence – this is the approach of permission; - introduction of supervision and control over local self-government bodies of newly created UTCs through the legislative implementation of the institute of Prefects; The first point will allow developing the most vulnerable areas and solving several problems relevant to Ukraine: excessive urbanization, rural extinction, internal migration, lack of innovation and development in the agricultural industry. The second element will allow in the early stages to identify and solve the manifestations of the problems described above, which are due to the acceleration of the creation of UTC. All the above-mentioned facts demonstrate the continuing need to improve the modern administrative-territorial structure of Ukraine, due to the existing problems in this area and their impact on the prospects for further implementation of the decentralization reform in our country

The shape theory of continuous maps is a new branch of classical shape theory and is an extension of the homotopy theory of absolute neighborhood retracts for the category of maps of metrizable spaces. In this paper we investigate theory of absolute equivariant (neighborhood) retracts and extensors for maps of topological G-spaces from a weakly hereditary class.

In today's realities, with constantly developing information technologies (IoT, 5G, Big Data, Cloud technologies, etc.), software protection is an urgent issue in the field of information security for each small, medium, or big enterprise. Also, software protection is a very important task for such enterprises, as mobile network operators, which, in order to ensure leadership in the market, produce a large number of modern unique software products for their own needs. Moreover, the software is the intellectual property of the enterprises, which developed it. The software is the intellectual property of both large corporations and small companies. The low reliability of software protection for enterprises is associated with a rather complex and time-consuming process, as well as with a number of technical limitations, which contributes to the thriving of computer piracy, inflicts colossal losses on IT companies and, of course, the state as a whole. Therefore, the development of a new effective method of software protection, for the moment, is a priority in the field of information security, and new methods and techniques of software protection are needed for all specialized companies, which develop paid software. Nowadays there are many different approaches to solving this problem. These are encryption, watermarking, etc., but no one gives guaranteed results. That's why modern companies engaged in software development, should provide their customers with a more secure information product. In this paper, the authors have provided the improved, more effective obfuscation method, based on a new sequence of obfuscation transformations. This method allows providing software protection of the enterprises from reverse engineering. To ensure the effectiveness of the proposed method, the authors have developed a special software product, based on cycles of operation and the creation of pseudocode to protect other software products. In the process of writing this article, studies were conducted that showed the following results. The product has become approximately 1.4 times more secure, and the obfuscation rate has increased by 10 percent. Based on the foregoing, the developed method can be followed to complicate the decoding process of existing software products used in various enterprises. In the future, it is planned to implement additional obfuscation transformations, as well as a comparative analysis with existing obfuscation programs.

In today's realities, with constantly developing information technologies (IoT, 5G, Big Data, Cloud technologies, etc.), software protection is an urgent issue in the field of information security for each small, medium, or big enterprise. The software is the intellectual property of both large corporations and small companies. The low reliability of software protection for enterprises is associated with a rather complex and time-consuming process, as well as with a number of technical limitations, which contributes to the thriving of computer piracy, inflicts colossal losses on IT companies and, of course, the state as a whole. Therefore, the development of a new effective method of software protection, for the moment, is a priority in the field of information security, and new methods and techniques of software protection are needed for specialized companies, which develop paid software. Nowadays there are many different approaches to solving this problem. These are encryption, watermarking, etc., but no one gives guaranteed results. That's why modern companies engaged in software development, should provide their customers with a more secure information product. In this paper, the authors have provided the improved, more effective obfuscation method, based on a new sequence of obfuscation transformations. This method allows providing software protection of the enterprises from reverse engineering. To ensure the effectiveness of the proposed method, the authors have developed a special software product, based on cycles of operation and the creation of pseudocode to protect other software products. In the process of writing this article, studies were conducted that showed the following results. The product has become approximately 1.4 times more secure, and the obfuscation rate has increased by 10 percent. Based on the foregoing, the developed method can be followed to complicate the decoding process of existing software products used in various enterprises. In the future, it is planned to implement additional obfuscation transformations, as well as a comparative analysis with existing obfuscation programs.

The article generalizes the study of strategies of national and national state arrangement of Ukraine most widely spread in Ukrainian social, political and philosophical thought, journalistic writings, ideological doctrines after Ukraine gained its independence. The study explores the essence and perspectives of political influence of mythologemes and ideologemes such as «National idea», «national revival», «Ukrainian political nation» applying the methodology of the historical, comparative and systemic scientific approach. The ideological and theoretical basis of such analysis is explanatory and heuristic possibilities of the concept senses, actually paradigmatic models – «cultural» («nation of the people», «ethnic») and «political» («nation of the citizens», «civiс») nation that have become dominant both in modern political science (especially, in the theory of nation and nationalism) and world history of Modernism and Postmodernism. From the perspective of theoretical, regulatory, ideological and worldview guidelines, views, characteristic of their adepts, on the political, legislative and humanitarian measures concerning the alternatives of institutionalizing the statuses of ethnic-national, language and religious minorities and the majority in unitary western polities, the paper examines the content of the «nation’s ideas» and attempts to assess their capabilities as ideologemes of nation and state building: shaping the people’s common political culture, democratic national and patriotic awareness, stimulating or, vice versa, ruining the processes of consolidating and harmonizing the intergroup relations in the country. The article closely looks at the content and functional role of the concepts «Ukrainian national idea» by way of comparing their content and purposes with the guidelines and recommendations of the axiomatics of the liberal-democratic theory (especially, the conceptually proven normative principles of regulating life activities of national minorities in multinational western countries); positive experience of modern WestEuropean and world national and national state building; challenges of the processes of globalizing national communities’ culture development, their political sovereignty, traditional national identities.

The research paper presents the model of psychological safety of an individual, and allows distinguishing the following components of the phenomenon under research: value and semantic, emotional and evaluative, behavioral and regulatory.The value and semantic component of psychological safety is represented through an individually predetermined structure of meanings of life of an individual, which determine the assessment of the degree of safety / hazards of the environment.The emotional and evaluative component of psychological safety forms the internal harmony of a person; and a manifestation of behavioral and regulatory component is the ability to risk, which determines the level of tolerance of a personality to potential dangers, namely the ability to perceive them as a challenge and motivation for self-development.The multidimensionality of the phenomenon of psychological safety under research implies further research in the direction of identifying effective mechanisms for acquiring psychological safety under the conditions of a modern dynamically changing social environment.

The article revises the neo-liberal postmodern approach to public administration within the scientific paradigm by Ch. Fox and H. Miller. Within the framework of the relevant scientific construct, the researchers identified three leading approaches (neo-liberalism, constitutionalism and communitarianism) designed to replace the outdated model of the modern (orthodox) government. The justification for the postmodern public administration could contribute to the modernization of public management practices in the world in general and in Ukraine in particular. The systematization of the imperatives of the neoliberal approach to public administration is one of the stages of the above-mentioned justification. The purpose of the paper is to reveal the content and application potential of the neoliberal approach within postmodern public administration, to research its main ideas and tools. Methodological basis of the study consists of logical methods (synthesis, analysis, induction, etc.), as well as special ones (historical, systemic, comparative). As a result of the study, it was found that the content of the neoliberal approach to public administration deals with marketization of the public sector in order to conduct de-bureaucratization and efficiency improvements. The main tools in the process are performance evaluation and audit, contracting out, privatization, implementation of incentive system, and management. Compared with the orthodox model of public administration, the neoliberal counterpart has certain advantages, in particular, the refusal to prevail standardized rules and regulations in favor of outcomes. Nevertheless, at the same time, the neoliberal approach remains faithful to the rational traditions of reality perception. Despite significant practical results, the shortcomings of the neo-liberal postmodern model of public administration (opportunities for corruption and overestimation of the efficiency measuring system) were described.

The article generalizes the study of strategies of national and national state arrangement of Ukraine most widely spread in Ukrainian social, political and philosophical thought, journalistic writings, ideological doctrines after Ukraine gained its independence. The study explores the essence and perspectives of political influence of mythologemes and ideologemes such as «National idea», «national revival», «Ukrainian political nation» applying the methodology of the historical, comparative and systemic scientific approach.The ideological and theoretical basis of such analysis is explanatory and heuristic possibilities of the concept senses, actually paradigmatic models – «cultural» («nation of the people», «ethnic») and «political» («nation of the citizens», «civiс») nation that have become dominant both in modern political science (especially, in the theory of nation and nationalism) and world history of Modernism and Postmodernism. From the perspective of theoretical, regulatory, ideological and worldview guidelines, views, characteristic of their adepts, on the political, legislative and humanitarian measures concerning the alternatives of institutionalizing the statuses of ethnic-national, language and religious minorities and the majority in unitary western polities, the paper examines the content of the «nation’s ideas» and attempts to assess their capabilities as ideologemes of nation and state building: shaping the people’s common political culture, democratic national and patriotic awareness, stimulating or, vice versa, ruining the processes of consolidating and harmonizing the intergroup relations in the country. The article closely looks at the content and functional role of the concepts «Ukrainian national idea» by way of comparing their content and purposes with the guidelines and recommendations of the axiomatics of the liberal-democratic theory (especially, the conceptually proven normative principles of regulating life activities of national minorities in multinational western countries); positive experience of modern West-European and world national and national state building; challenges of the processes of globalizing national communities’ culture development, their political sovereignty, traditional national identities.

The research paper deals with investigation of the development of philosophical standpoint in modern society. It has been discovered, which subsets does the philosophy consist of and which trends in the philosophy of the twentieth century have an influence on the formation of philosophical standpoint today, in particular: neorealism, neopositivism, hermeneutics, structuralism, philosophical anthropology, existentialism. It was defined, that the subject of philosophical reflections and solution approaches to philosophical problems are subject to changes in the course of historical development of philosophy. A new paradigm created by science demands new thinking techniques and new culture of thinking. The author denied the viewpoints of certain authors about the blankness of modern philosophical standpoint by providing fair arguments. It was stated, that the search for philosophical standpoint in the conditions of a post-industrial informational society reproduces postmodernism, which is based on pluralism and polyvariety. The necessity of development of applied philosophy associated with constant development of knowledge was emphasized. It was established, that current philosophical standpoint is an instrument for the formation of interdisciplinary and transdisciplinary relations. In conclusion, the main features of modern philosophical standpoint were identified.

The positive and negative sides of development of information and communications technologies and society informatization are viewed in the paper. Namely the possibility of information usage in military confrontation between countries i.e. for information warfare is emphasized.The essence of notion of information warfare is highlighted under which the authors understand war in information space of opponent country and own information space, struggle by means of information to weaken the opponent’s moral strength. The basic reason of economic benefit from such warfare execution, its aim, object, tasks, advantages and disadvantages are defined.The peculiarities of modern Russian information warfare againstUkraineandPolandand factors favouring it are investigated, the methods, basic directions and consequences of Kremlin information attacks are analyzed. Considering that interpretation of certain events but not their notification as it used to be has become the base of modern information warfare the facts of usage of this special information struggle by the Russian ideologists for justification of its aggressive actions before their own people and world community are mentioned in the paper.The authors’ explanation of notion state information security is provided. In the strict sense they approach to this security as to protection of available in the state information resources from unsanctioned access, copying, amendment, or destruction. Broadly, the state information security is its national security in information sphere, i.e. protection of its information space and national interests in this space as well as its and world information space filling with reliable information about the country.The dangers and risks constituting threat for a person, society and state in the information sphere are described. The necessity of improvement of national policy ofUkraineandPolandon protection from these dangers and risks are described. The reasons decreasing efficiency of information struggle ofUkraineandPolandagainstRussiaare analyzed, the recommendations on activation of work of these countries on strengthening of their national information space, counterwork toMoscowpropaganda and delivery of truth to the international community on Russian military aggression are proposed.

The research paper aims to analyze the definitions of the concept of dhyāna in the Mokṣadharmaparvan of the ancient Indian epic Mahābhārata. Understanding the dhyāna in the Mokṣadharmaparvan makes it possible to comprehend the process of forming the later philosophy of yoga of Patañjali. The seven sections of the Mokṣadharmaparvan are analyzed: 181, 188, 189, 203, 294, 321 and 333, which explain dhyāna. The results are presented in the form of six theses: (1) dhyāna leads to nirvāṇa; (2) requires pre-preparation of the mind: the collection of indriyas and the abandonment of everyday, usual forms of activity; (3) attributes of dhyāna are the following: ekāgratā – unidirectional thinking, dhāraṇā - keeping the attention, as well as svādhyāya, āsana and breath control; (4) the result is the collection of manas in samādhi, whose products are cogitation (vicāra), the distinguishing knowledge (viveka) and the judgment (vitarka); (5) two long-term goals of dhyāna are brahmakāya and penetration into the ātman in the heart; (6) yoga and dhyāna are synonyms.

The model of training future specialists in public relations under the conditions of distance learning systems was developed and substantiated the research paper; the main purpose of this model is to build the competence of future PR specialists in the preparation of materials for PR activities. The influence of the following principles is characterized: systemacy and consistency, relationship of theory with practice, priority of humanistic values, democracy and individualization, self-discovery and self-development, a combination of competence, personality-centered, culturological, activity and axiological approaches in the process of learning and the application of scientific and methodological support in the distance learning system on the formation of competence of specialists in public relations. It has been determined that pedagogical conditions (value and motivational, organizational and methodical, content and technological) positively influence the increase in the effectiveness of training of future specialists in public relations through the development of the main components of competence in the preparation of materials for future professional activities by specialists in public relations: value, cognitive, technological, evaluation and effective. The stages of the formation of competence in the preparation of materials for PR-activities in the process of learning within the course process of professional training of future specialists in public relations.

The borrowers’ solvency has been deteriorated due to external and unpredictable economic shocks in Ukraine. A negative financial result of Ukrainian banking sector was formed due to a substantial increase in the amount of deductions to reserves on possible losses from active operations. About 40% of the losses were formed by banks, which are categorized as insolvent.In this paper, the models to calculate integral indexes of the banking system have been built. Some new intervals (limits) for the degree of influence of the assess components of integral indexes for banking are verified and calculated.

The research paper deals with peculiarities of conducting forum theatre as a method of developing conflict competency of prospective specialists in advertising and public relations. It has been found out that directing motivation and values sphere of prospective specialists in advertising and public relations to constructive conflict resolution alongside with acquiring integrated knowledge on conflictology have been provided on the preparatory phase of the forum theatre; while developing conflict skills and acquiring practical experience of constructive conflict resolution have been carried out on the realization phase. The latter has been subdivided into warm-up, action, forum, preventive information and feedback phases. Methodical provision for developing conflict competency of prospective specialists in advertising and public relations has been given including familiarization with the essence of the forum theatre; performance planning; mastering search, analysis and processing methods; scenario development; distribution of roles; mastering techniques of contemporary theatre pedagogy; participating in exercises and games for improving body language, expressing feelings and actualizing personal experience; performing character roles by spectators, expressing opinions by the third party; performing roles of a stage director, actors and spectators of the forum theatre in turn. It has been stated that conducting forum theatre in the pedagogical process of H.E.E. will promote effective communication in external and internal professional environments of prospective specialists in advertising and public relations.

The paper deals with the evaluation of factors influence on foreign economic activity of Ukrainian mechanical engineering enterprises, which need to adapt to changes of external environment in conditions of deepening of the European integration process. The generalized classification, analysis and characterization of factors of external and internal environment were made. The methods of evaluation of factors influence on the development of foreign economic activity of mechanical engineering enterprises were determined. The results of SWOT-analysis of the factors influencing the foreign economic activity of mechanical engineering industry are presented. The method of PESTLE analysis of external factors of leading mechanical engineering enterprise of Ukraine was described. The analysis of the impact of government innovation activity support of industrial enterprises and fluctuations of the national currency on the export volume of engineering goods, based on the construction of linear regression equation and Cobb-Douglas model, was made.

The article examines the scientists’ views of the evolution on economic security and an approach to solve problems of the economic security in different countries of the world at different times. The essence of economic security based on the visions of scientists has been studied so that three groups of definitions of the economic security are defined and its impartiality with regard to the development of globalization processes is proved. The paper highlights the components of economic security and proves its structure in which there are three essential elements: economic independence, stability and sustainability of the national economy, the ability to self-development and progress.

In this scientific paper, by analyzing the research of Ukrainian and foreign authors and changing of legal acts, identified that functions of state regulation on municipal services marketplace are performing by Ukraine’s Antimonopoly Committee, Ukraine’s National Commission of state regulation in energetic and municipal services and departments of local governments. Effective state regulation for municipal enterprises which are identify as natural monopolists is offered by creating supervisory councils, their principals should be independence, competence and auditing. Six criterions of forming supervisory councils at municipal enterprises by those principals and list of information for public disclosure are submitted by the author. Creation of supervisory councils is the main lever of control by agreements implementation, in particular state-private partnership contracts on municipal services marketplace. Exactly in this way, we can provide comprehensive monitoring agreements implementation in two directions, at first, for the needs of municipal service users, also for private investors.

Mechanical engineering in Ukraine is one of the leading industries, and Zaporizhia region serving leader in the production of aircraft engines, power transformers, cars and other high-tech areas of production engineering. Mechanical engineering field has more than 160 enterprises. The trend of sustainable development of engineering complex Zaporizhia region observed since the beginning of this century. However, the economic crisis has significantly changed the position of the industry. The paper analyzes key indicators and trends that characterize the state of the engineering industry Zaporizhia region, the index of industrial production, the dynamics of major machinery products, the production structure, the structure of sales engineering products, the general structure of industrial production. The most significant negative trend for the last 6 years was observed in production of trucks, cars and electrical transformers. Today, the largest share in the structure of engineering products account for electrical apparatus for switching or protecting electrical circuits. The largest share in the structure of sales of products with industry vehicles, trailers, and electrical equipment.Revealed major problems in the development of engineering complex Zaporizhia region: a high level of depreciation of fixed assets, significant resource-intensive industrial processes, inefficient financial activities engineering companies, insufficient supply of skilled personnel, low levels of innovation, reducing sales and other engineering products. An immediate way out of engineering complex area of crisis, attracting foreign investment to carry out reconstruction and introduction of new production technologies, support local engineering companies at the legislative level, control over pricing and quality products industry.

In today's economic conditions banks actively use innovative technologies to gain competitive advantage and to prevent the loss of its market position. The current accounting system does not consider the needs of users to provide information on operations with innovative banking products. This paper identifies the theoretical aspects of accounting operations with innovative banking products, in particular discloses the economic nature and classification (on such features as: display in the balance sheet, mechanism of development, efficiency, the degree of novelty, the stage of completion, a form of protection). It allowed justifying the way of display of costs in accounting connecting with creating innovative banking products with the use of the proposed complex of accounting records.

The main goal of the analysis is to provide information for users concerning assessment of costs in order to determine way for cost reduction and to elaborate plan for increasing efficiency of enterprise management. Subject’s awareness of actual costs holds much significance for understanding details of enterprise’s activity. Costs rate are often based on data received while comparing actual costs with values determined in company’s budget. Factors that affected indicators under investigation and determined their influence focus and extent make difference for correct analysis.This article presents fundamental and basic approaches to enterprise’s income-expenditure analysis. The paper describes author’s understanding of traditional problems and challenges faced by entrepreneurs based on modern techniques of enterprise’s income and costs estimates. The article provides methodological approaches to income and costs estimates described in scientific literature as well as their connection with enterprise’s productivity.

The paper studies the problem of the influence of macroeconomic factors on the ability to ensure the economic security of the enterprises of sphere of restaurant business. It identifies the main destructive financial factors at the macro level, such as: excessive debt burden, due to the worsening of the foreign exchange and fiscal imbalances, financing of national management needs of the sector; credit receipts delay IMF EFF program (as lending by the Fund is a kind of "quality mark" signals to other lenders and investors about the successful implementation of the reforms and the security of investing in the country) the devaluation of the national currency, was the result of conservation crisis macroeconomic trends, unfavorable foreign conditions and restrictions of the NBU opportunities to offer support in the currency market; negative expectations the bank market participants due to the narrowing of the resource base of banks, reduction in lending and deteriorating credit quality, loss ratio of financial institutions, the growing problem of capitalization of banks, which increases the risk of their insolvency; a significant level of GDP redistribution through the fiscal system in Ukraine (the share of the consolidated budget revenues in GDP in 2015 amounted to 32.9% (against 28.7% in 2014 and 30.2% in 2013), suggesting a strengthening of fiscal pressure on domestic economy in order to achieve a balanced budget, a high level of public deficit (figure exceeded the limit value of 3% of European countries by the Maastricht criteria), the preservation of dependence of local budgets on transfers from the state budget, curbing the development of entrepreneurship as a result of imperfections in the tax administration and controls; critical growth inflation; low quality of public social services, while maintaining a significant part of the social component in the structure of budgetary expenditures, increase in the share of state budget expenditures on servicing the public debt in recent years when covering.The chain of their impact on the economic security of the enterprises of sphere of restaurant business: reduced investment and innovation. activity and scientific, technical and technological capacity of enterprises, increasing the mismatch between their assets and liabilities, the growth of financial insolvency, a critical state of fixed assets.

The paper deals with fundamental problem of economic development in terms of its complex and nonlinear character, compound form as a combination of general evolutional trend and cyclic components. Specific importance of cyclic recurrence as both ordering and fluctuating element of Ukrainian economic dynamics is stressed. Based on harmonic analysis Fourier and formed line spectrums, medium-term industrial cycle is determined among cyclic components of Ukrainian economic dynamics. General cycle’s characteristic of amplitude, frequency, phase and time-period are formulated. Math and graphic description of cyclic regularity of developmental macroindicators are given. In context of balanced development, comparing analysis of national and global economies dynamics is made.

The paper offers detailed regional development factors, taking into account domestic and foreign experience, a generalization which opens up new opportunities for solving some of the problems of agriculture and taking into account the trends of megacities low-carbon development in Russia. The main stages of motivation and diagnostic introduction of resource projects that produce science-intensive, efficient and environmentally friendly products. Ultimately, said products should cause some interest from customers and enhance the living standards of staff. The substantiation of the fact that sustainable regional development is shown in the balance not only the economic, social and environmental spheres among themselves, but also between these areas and innovative processes. Prospects for further research in this direction could be the establishment, on the basis of the factors identified, a simulation model of a system of sustainable development of a particular region.

In this paper the authors examined the role of private corporate universities in the development of social infrastructure of the region through the implementation of its main function - to meet individual human needs. The approaches to the definition of corporate university and its functions were determined. The process of building a corporate university for company, the main stages and actions to them were analyzed. Also the main training methods and approaches used in such educational establishments were named and described. This article lists possible benefits of interaction between the individual, the corporate university and the region in the co-operation based on continuous development and education.

In this paper, proposed the use of agent-based approach to the investigation of the integrated trade structure as an open dynamic socio-economic system that interacts with a large number of entities and business activities, exchanges substantial amounts of information. The main features of interaction between environmental influences and the integrated commercial company was distinguished. The architecture of multi-agent systems of integrated commercial structure was investigated. The article highlights the group of agents as a part of an environment of integrated commercial enterprise, established types of relations between them. It is proposed to use the term "coalition potential" to describe the agents that may take part in integration processes.

Under current management conditions, it is necessary to take into account not only the interests of owners, but also other groups of its stakeholders during elaboration of the enterprises’ development strategies; the list of stakeholders is individual for each economic entity. Under entering into relations with the enterprise, they make certain contributions to its activity and wish to receive from such cooperation the desired incentives, which are expressed in satisfying the identified interests of stakeholders. Satisfaction of their interests occurs mainly by means of the enterprise management of the relations with them. That is why, the introduction into activity of stakeholder management is very topical for today’s practice of the enterprise management, the development and implementation of strategies for meeting their interests is a separate trend of stakeholder management. The research paper presents the results of categorization of stakeholders according to the level of their interests’ satisfaction by the enterprise and the substantiation of appropriate strategies for managing relations with them. The methodical tools for assessment the satisfaction level of economic, social and environmental interests of the enterprise stakeholders, as well as their generalized assessment on the base of the three-component indicator, are proposed. On the base of the developed indicator values scaling it is proposed to distinguish satisfaction levels of the interests, as well as groups and subgroups of stakeholders. The enterprise strategies for managing of satisfaction of their interests are substantiated in accordance with the implemented categorization of stakeholders. The proposed tools were tested on the example of sample of Ukrainian confectionery industry enterprises; the conclusion about the poor state of satisfaction of confectionery industry enterprises owners’ interests was reached on the base of its results and suggestions for improving relations with them were provided.

The paper explores the issues faced when shaping the legal framework for electronic democracy in Ukraine and management for further development. Special focus is on the pilot local and regional Concepts on e-democracy, and on digital participation developed in Vinnytsia, Dnipro, and Vinnytsia region. Authors analyze compliance of local and regional Concepts with the National Concept for E-democracy development in Ukraine approved by the Cabinet of Ministers of Ukraine in November, 8, 2017. For the most part, the documents comply with the national Concept and provide the detailed strategy for electronic democracy and digital participation development on the regional and local level. The current situation demonstrates that an effective management system should be in place for the decision-making process that includes all target groups. The article also considers shortcomings of integrative and autonomous approaches of electronic democracy tools, and indicates the need to use integrative approach in management for drafting regional and local policies in electronic democracy. Authors consider that national legal framework should be the basis to develop local and regional solutions since the key element is democracy of decision-making. This is provided by coordination of policies of different levels for making e-decisions in the area of participation in addition with the management approach for its sustainable functioning. Digital participation requires effective strategical framework together with the effective usage of digital tools and citizen involvement in the decision making processes. Finally, authors admit that a coherent regulatory framework for e-governance and e-democracy, and common management approaches and standards for the development of digital tools will increase the transparency, openness and participation in the decision-making processes.

In modern conditions of modernization of economy the business has put forward specific requirements for the organization of effective management that should promote the acquisition of core competitive advantages and stable position with a provision of priority in an external market environment. The dynamism of social and economic processes and acquisition of new technological, knowledgeable and competent basis requires the proper organization of information provision of management. Modern business practice is oriented on new development priorities that involve a movement of scientific knowledge and provision of innovations by scientists, who develop in various directions the issues of actualization of information and analytical provision of management. At innovation development of economy special attention is paid to new scientific publications in which the authors give an unconventional view on the decision of the issue of development of enterprise on basis of information and analytical resources for making managerial decisions. Monograph by Tetiana Bochulia is the result of an innovative study in which author proposed ways, means, and mechanisms for forming innovation-oriented development strategy of enterprise information-analytical activity. Author's approach to organization, development, and processing of information and analytical provision of managing an enterprise in scientific, theoretical, organizational, methodological and practical aspects is proposed for critical evaluation of scientific and professional community. The proposed monograph can be attributed to series of scientific publications that solve common task – development of a modern economy. The author develops the scientific achievements, which set forth by leading scientists, and updates them according to own position that certifies individuality in solving task for determining new direction of business development. Author's research, which set out in the monograph, is complete, real, contains substantive thoughts and propositions that differ in their content from conclusions, which presented in scientific papers and shows new direction of solving scientific actual task concerning optimization of information support and development of modern enterprises.Monograph consists of preface, three logically related sections, material of which reveals essence of author's conclusions about forming innovation-oriented development strategy of enterprise information-analytical activity with orientation on technological basis that in aggregate creates synergistic effect and is expressed in development of core competencies as basic competitive advantages and guarantor of improving business reputation of enterprise, conclusions for each section and monograph as whole, the list of sources used.In the first section «Development of information and analytical provision of managerial innovations in enterprise system» theoretical, organizational and methodological basis of forming informational and analytical provision of managerial innovations in enterprise system are researched and developed in accordance with dynamics of intellectualization and information transformation in the economy, organization, and conduct of business activities. A contour of an enterprise information system is formed, in which Knowledge Base as developed form processing, transmission, and storage of information takes central place and for it inherent technological, hardware and communications and intellectual aspects. A grid of information and analytical provision of managing an enterprise is constructed that provides streamlining of information flows, structure, relationships with implementation process of coordination and cooperation in reactive and proactive development strategies. The integrated information system of an enterprise is organized, in which information flows and enterprise communications of internal and external level are combined; servicing management information according to user requests are provided; support of information relations in the internal and external environment of an enterprise is organized; data processing algorithms are developed. The multivariate information system of an enterprise is substantiated, which determines the new scale of information provision of managing an enterprise as a goal and mean of development with adaptation to changes in external environment and harmonization of regulations of formal and informal institutions that determine the order of processing, transmission, and storage of information. The information content of making decisions is defined with evaluation not only formal processes, for which leading impact is possible to use, and also subsystem, in which ambivalence of coding / decoding information is implemented. Cyclicity of strategy development and actualization of competencies enterprise is made, in which the picture of development each competencies with an allocation of interrelationships between them is multifaceted that promotes forming the conclusion about the current configuration of core competencies.Acquaintance with material of section of monograph allowed to positively evaluate results of study that conducted by author and to note value of proposals for adaptation of information and analytical provision of management to dynamics of theoretical aspects and variability of needs of different groups of users, who expect to obtain their own benefit through the use of indicators of enterprise activity.In the second section «Progressivity of information and technology innovations of development of enterprise management system» through innovation and technological basis task is implemented, which meets the needs of modern development of the economy that consists of updating information and analytical provision of management. Model of enterprise management system on the basis of management levels according to the time context of economic transformation that determining the different priority level of management tasks and activation of changes in the internal environment is formed. A strategy of information provision of management as triune of approaches to the formation, servicing and development of information according to individual characteristics enterprise activity and management policy is substantiated. Information and analytical provision of managing been developed through internal and external parallels of impact, the interconnection of which coordinates theory, methodology, and organization of information processes with the actualization of its model. Model of information and analytic provision of managing an enterprise according to the individual characteristics of corporate culture, and information environment and development strategy of the business entity on the basis of characteristics of the technological provision of information process is developed. Forming the base of managerial information is proposed to carry out based on the concept Big Data that is a new direction development of technologies of processing, transmission, and storage of data. Organizing expanded technological base for information process is developed to innovative development of information provision of managing an enterprise.In third section «Organizational basis for the development of effectiveness of information and analytical provision of management» research focuses on the development of proposals in organizational and innovative re-design and construction of the innovative model for increasing effectiveness of information provision of making decisions. Map for different types of cognitive distortions is developed, on basis of which complete scheme of business activity scenarios with the opportunity to its assessments in different ranges of input variables that makes it possible to achieve flexibility of business processes and minimization of negative consequences of reasons identified deficiencies is available. Architectonics of information provision of making decisions is constructed that allowed determining the optimal amount of information in accordance with the need for operational or strategic management. Model of target information provision of management is developed, which provides optimal conditions for the systematization of information process at all levels of making decisions and implements a new approach to the integration of a posteriori and new information for generation of relevant information, which is used in the development of conclusions and strategies.A material in the monograph is presented carefully, logically, reasonably, contains a solution of the actual task concerning the development of business structures, modernization of scientific knowledge and conceptualization of information and analytical provision of management. The monograph will come in handy for a wide range of readers: scientists, entrepreneurs, management personnel of enterprises, academics of higher education institutions, young scientists and all those interested in obtaining new economic knowledge.

In the article describes advice on efficiency using the total resource potential at farms, the definition of "resource potential of agricultural enterprises" and justified his constituents and efficiency, methodical approaches to the valuation of its key elements. This definition of total resource potential by bringing all groups of agricultural production resources to the comparative form that displays one indicator. According to the methodological approaches for the establishment of resource potential in agriculture defines monetary valuation of all production resources and their overall value in certain agricultural formation. It is shown that one of the important features of the advising is to provide rapid and reliable information, as one of the important components of effective management of resource support domestic agricultural units is information provision. It is shown that the developed advisory system creates the right conditions for the development of information management, the introduction of new information and technology consulting - developing an electronic extension system with interactive consulting system during the study were used the following methods: dialectical - knowledge of the nature and features of formation of resource potential of agrarian formations; bibliographic - the study of scientific papers devoted to this issue; -evaluation system summarizing the current state of resource potential; comparison and graphics - the study of current trends in the resource potential of agricultural enterprises. It is concluded that the effective formation of the resource potential of the domestic agricultural formations advisable while increasing cost indicators improve its quality composition. Also reasonable position to ensure effective advisory process by creating and using resource potential and noted that it needs to provide scientifically grounded recommendations that would take into account all the factors engaged influenced him, and determine the effectiveness of the potential of using the electronic extension system e-Dorada.