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The ambitious aim of this short book is to construct a robust framework for analyzing economic practices. At the core of the book lies economic decision-making, a matter that Stafford argues can only be addessed satisfactorily if we interrogate the "cognitive environments" (35) within which people make those decisions. Stafford addresses himself to anthropologists, psychologists, and economists in the explicit hope that all three take heed of the integrated approach he advocates. [Extracted from the article]