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This paper follows the path of research that has been traced on the relations established between a certain standard technological and aesthetic of contemporary society and its impact on practices and formats of journalism television. It starts with the idea that digital technologies in combination with analog formats are generating hybrids on the news. On account of a time characterized by relativization, reframe these canonical models, generating multiform news programs and television coverage in the same manner marked by new forms of tell from the dialogue between brackets. The article notes this phenomenon from the coverage coti-dian taken by TV Folha program. [ABSTRACT FROM AUTHOR]

The difficulties of evaluating TV quality are undeniable: TV is a cultural industry with a gigantic output, strong national character, different institutional formats (public service, broadcast, cable, satellite, internet) and an omniparous vocation in creating all kind of contents. Academic studies dealing with the evaluation of the media have accepted the more or less loose standards that TV professionals, companies and audiences have used or produced to that end or concentrated the efforts of evaluation in analyzing quantitatively programming slots and genres and in the adequacy of programming to the political normative adapted in each country. Academic attention has partially shifted to the "American quality series", but shared standards of evaluation have not been created. Most academic output has eluded or even refused the evaluation of TV quality by those who have been capacitated by society in the last two millennia to evaluated cultural products and the creations of other areas of knowledge: the academicians themselves. In this paper, I discuss several reasons for the difficulties and the refusal of evaluation by academics: the conceptual instability of "TV quality"; the areas that are either dealt (programming, audiences choices) or avoided (textual analysis); the "impossibility" of dealing theoretically the issue of TV quality; conservative and neopopulist attitudes towards TV contents; ways out of the black hole of academic evaluation of TV quality, with the purpose of helping the development of international work in this area. [ABSTRACT FROM AUTHOR]

This paper aims to make a critical reflection about the changes that are occurring in Brazilian television with the entry of a new and expressive band of people to the consumer market. From 2005 to 2011 the so-called middle class has grown from 34% to 54% of the population, reaching the mark of 103 million people. And a direct reflection of the increase that immediately affects the consumption of assets is the strategy of open TV to attract the market that is growing, seeking to raise its audience. Our eyes will be directed to the speech, the verbal and nonverbal strategies adopted by television to attract attention and increase the consumption of so-called New Middle Class (NMC). Bauman, Moretzsohn, Ramos, France, Fechine and Wolton, among others, will help us theoretically to understand the paths of analysis that we intend to do. [ABSTRACT FROM AUTHOR]