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Copyright of Estudos em Jornalismo e Mídia is the property of Universidade Federal de Santa Catarina, Departamento de Jornalismo and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The challenge of this paper is understanding the imaginary of Journalism transformations in the transition from the industrial to the postindustrial period, when the mass media gave place to the media of the masses. To this end, it seeks to broaden the Journalism Theories perspective based on the contribution of the General Theory of Imaginary, as to better understand what variances and reminiscences in the images permeate the epistemological field of this object in crisis. This symbolic reading is constructed from the mythocritic of classical Brazilian journalism epistemology books from the industrial period, which constituted our foundation while tensioning the post-industrial dynamics. The analysis allowed us to understand that the images constellating in the imaginary of journalism are dynamized from their imaginary responses to ancestral drives: Myths of Time, Myths of Vision, Myths of Progress and Myths of the Order. Hence this symbolic and mythic framework, we could highlight the imagens evoked by our contemporary times. [ABSTRACT FROM AUTHOR]

Copyright of Estudos em Jornalismo e Mídia is the property of Universidade Federal de Santa Catarina, Departamento de Jornalismo and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Estudos em Jornalismo e Mídia is the property of Universidade Federal de Santa Catarina, Departamento de Jornalismo and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Estudos em Jornalismo e Mídia is the property of Universidade Federal de Santa Catarina, Departamento de Jornalismo and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

In this paper, we made an observation about the theme related with prevention in Portuguese press, in order to answer the following question: "To what extent health articles of newspapers, Jornal de Notícias and Expresso reveal a role of prevention of these media?". The study proved that are few published texts to prevent disease and promote health, registering only 43 preventive in a universe of 1890 published articles about health. The work also demonstrated the existence of a stereotypical profile of health information source. Issues of Health Communication, Health Promotion and Health Education are the foundation that allowed to study prevention in health field. [ABSTRACT FROM AUTHOR]