Author: "Álvarez Rodríguez, Víctor" / Journal: estudios sobre el mensaje periodistico - Searchworks@Jio Institute Digital Library Search Results

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Your search keyword '"Álvarez Rodríguez, Víctor"' showing total 2 results

Start Over Author "Álvarez Rodríguez, Víctor" Journal estudios sobre el mensaje periodistico

2 results on '"Álvarez Rodríguez, Víctor"'

1. Product placement inverso y storydoing como herramientas para la construcción de marca: el caso pionero de IKEA/Reverse product placement and storydoing as tools for brand building: the pioneering case of IKEA

Author: Álvarez-Rodríguez, Víctor and Selva-Ruiz, David
Published: 2021
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2. Product placement inverso y storydoing como herramientas para la construcción de marca: el caso pionero de IKEA

Author: ´Álvarez-Rodríguez, Víctor, primary and Selva-Ruiz, David, additional
Published: 2021
Full Text: View/download PDF

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