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1. Multiple meanings: shopping and the cultural politics of identity

Author

Jackson, P. and Holbrook, B.

Subjects
Consumption (Economics) -- Social aspects, Identity -- Social aspects, Shopping -- Social aspects, Environmental issues
Abstract

Consumption is an activity that drives society and reflects cultural attitudes of societal members. Shopping is a great social activity that requires skill; provides pleasure; is gender-based and allows people to be active. A focus group of shoppers from London, England, discuss the activity and how it personally relates to their identity and the overall cultural identity of a region. The methodology of the focus group is examined.

Published
1995

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