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• A novel method based on the characteristics of all commercial turbines is proposed. • The self-organizing map is a powerful means to perform a comprehensive analysis. • Maximising capacity factor and minimising levelized cost of energy generally match. • Installed power or rated speeds should be reduced, while rotor diameters maximised. • Mere maximisation of wind farm energy production is a misleading target. A novel method was developed to detect the optimal onshore wind farm layout driven by the characteristics of all commercially-available wind turbines. A huge number of turbine combinations (577) was processed, resulting in 22,721 generated layouts. Various assumptions and constraints were considered, mostly derived from the literature, including site features, wind conditions, and layout design. For the latter, an irregularly staggered turbine array configuration was assumed. Wake effects were simulated through the Jensen's model, while a typical turbine thrust coefficient curve as a function of wind speed was originally developed. A detailed cost model was used, with levelized cost of energy selected as primary and capacity factor as secondary objective function. The self-organizing maps were used to address a thorough analysis, proving to be a powerful means to straightforwardly achieve a comprehensive pattern of wind farm layout optimization. In general, the two optimization functions basically match, while for higher wind potential sites, increasing capacity factor did not necessarily result in decreasing levelized cost of energy. The latter may be minimised by reducing the total number of turbines or the overall wind farm capacity, as well as maximising rotor diameters or minimising rated wind speeds; increasing rated power or hub height is only beneficial for mid-potential sites. The mere maximisation of wind farm energy production is a misleading target, as corresponding to mid-to-high values of levelized cost of energy. In contrast to previous studies, the use of turbines with different rated power, rotor diameter or hub height should be avoided. [ABSTRACT FROM AUTHOR]