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Today, digitalization emerges as a phenomenon that penetrates every aspect of human life. This phenomenon, which also shows itself in international politics, is expressed in the literature with concepts such as digitalization of diplomacy, digital diplomacy, e-diplomacy, and cyber diplomacy. The increasing number of studies in the field of digital diplomacy reveals the necessity of bibliometric analysis in order to bring a different perspective to new studies in this field. In this study, bibliometric analysis was carried out in order to examine the studies in the field of digital diplomacy and to shed light on future studies. Network mapping was performed using VOS viewer software with the data obtained from Web of Science and Scopus databases. As a result of the analyzes carried out, it was determined that the most effective country in the field was the USA, and the most effective institution was Oxford University, while Ilan Manor was the author whose studies were most frequently referenced. It is also determined that the most effective subject associated with digital diplomacy is public diplomacy. [ABSTRACT FROM AUTHOR]