Search

Framing processes are one of the preferred objects of study in the area of Communication, despite the frequent criticism regarding their theoretical and methodological strength. This study follows the proposal of Matthes and Kohring (2008) of the detection of frames through statistical analysis of clusters that operationalize the components as defined by Entman (2003) using framing elements. This is applied to the study of the electoral campaign on Facebook of the main Spanish political parties in the election of 28 April 2019. All messages published on this social network during the 15 days of the electoral campaign were captured automatically. The use of four large frames by the parties was detected, corresponding to events and political questions, request for vote, the rival party, and media treatment. The parties used these frames to different degrees: from the institutional and positive campaign of the PSOE, to the campaign aimed at criticizing the ruling party of the main opposition party, the PP, through the inclination towards media treatment of Unidas Podemos, or a focus on their own events and proposals by Ciudadanos and Vox. A negative correlation was detected between the frames most used by the political formations as a whole and the level of user engagement on Facebook, although the use of frames by PSOE and Unidas Podemos showed a greater parallelism with the levels of interaction in this social network. [ABSTRACT FROM AUTHOR]

Companies are increasingly aware that their internal audiences are their main prescribers and that we must listen to them to make the organization's objectives their own. Workers can be the most loyal ambassadors of the brand if the company knows how to turn them into protagonists. Internal communication emerges as the instrument by which conversations must be activated between the company and the workers that become collaborators. This kind of communication must stop being vertical, unidirectional and descending to become ascending and bidirectional. This study makes a bibliographic review about internal communication in companies. It also analyzes the kind of communication that Valencian regional broadcasting named Canal 9 had and applies a cross-sectional methodology with a success story, such as Consum, that places people at the center of the production process. This research proposes a multidirectional reflection, a strategic plan that could serve as a reference in general for any company and in particular to the new Valencian regional broadcasting named À punt. Companies where workers must be considered as their facts' main key to turn them into the new best brand prescribers. [ABSTRACT FROM AUTHOR]

This research focuses on the study of the deontological production on violence against women (VAW) and media from 1999 to 2018, compiling 58 guidelines. Objective: To analyse the guidelines' commitment level according to a more sensitive journalism for the VAW coverage. Method: indicators have been created through an inductive process and based on the previous scientific literature. For the measurement of the commitment level three ranges of measurement have been established which are optimal, acceptable and negative. Results: only 9% of the guidelines reflect an optimal commitment level, whilst 53% offer a negative result in terms of commitment; the rest (38%) is within the acceptable range. Conclusion: the build-up of guidelines does not correspond to a high level of commitment, but rather seems to be an action based on social desirability and politically correct behavior. [ABSTRACT FROM AUTHOR]

The libraries of Spanish universities have significantly increased their presence and activity on social networks, especially on Twitter. This article analyzes the use that Spanish university libraries (member of the Red de Bibliotecas Universitarias Españolas, Rebiun) make of Twitter. Specifically, through the analysis of social networks, content analysis and non-parametric statistical tests, this research analyzes the network generated on Twitter by the 59 Spanish university libraries that have profiles on this platform as well as the purpose, content, the format and engagement of their tweets. The results indicate that the university libraries form a single-component network on Twitter with a certain degree of cohesion, but with several communities, in which the tweets about service information and the tweets with pictures are the most numerous. Tweets with pictures generate greater engagement independently of their content. [ABSTRACT FROM AUTHOR]

YouTube, owned by Google, is the second search engine in the world. The increase in online video consumption has provoked a reaction in the journalistic industry to attend the need to connect with an audience that constantly demands audiovisual content. This exploratory research shows that although video has become a priority for media and social platforms such as Facebook, in Spain there are few journalists who take the initiative to take an active role in the main video sharing platform. From the analysis of active channels developed by reporters, we conclude that the role of the journalist promoting his/her professional profile on YouTube is scarce, and that most of his/her accounts ignore, alter or redesign his usual work activity. [ABSTRACT FROM AUTHOR]

In this study we identify the key components of employee satisfaction and level of commitment to their jobs using the theoretical framework of corporate reputation theory. Recent studies in talent management have analyzed satisfaction and consider 80% to be a high number. However, this study looks not only at satisfaction, but also employee commitment. According to theory of reputation, companies need to have employees that are both satisfied and committed. [ABSTRACT FROM AUTHOR]