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Scientific research in the communication field has experienced great growth in recent years. Recent technological changes, as well as the emergence of Web 2.0 and 3.0 and new forms of communication, such as social networks, have led to new and varied studies in the discipline. This paper analyzes the scientific production of the 27 countries with the greatest scientific production in the communication field in the period from 2003 to 2018. The results indicate that: the most productive countries are the USA, UK, and Spain; there is less international collaboration than in other disciplines, but there is a network of European collaboration that is quite dense and has great impact, and another network in Pacific countries (Asia + Oceania), albeit with lower density and impact. Resumen En los últimos años la disciplina Comunicación ha experimentado un gran crecimiento en investigación. Los recientes cambios tecnológicos, así como la irrupción de la web 2.0 y 3.0 y nuevas formas de comunicación, como las redes sociales, han propiciado nuevos y variados estudios. En este trabajo se analiza la producción científica de los 27 países con mayor producción científica en Comunicación en el período 2003-2018. Algunos resultados son: los países más productivos son Estados Unidos, Reino Unido y España; y hay menos colaboración internacional que en otras disciplinas, sin embargo, existe una red de colaboración europea bastante densa y de gran impacto, y otra red de menor densidad e impacto de países del Pacífico (Asia + Oceanía).

Audiovisual advertising tells short stories in a few seconds, using techniques inherited from cinema and television. A resource that gives a special tone or tint to the story is the use of archival images. Some cases are analyzed to describe the different uses of archival footage in audiovisual advertising.

The organization and presentation of web spaces that the main national television channels dedicate to television series are analyzed. We focus the study on a double perspective, reflecting on one hand the structure and content of each web site and, on the other, the options available to the user. The proposal of Codina, Aubia and Sanchez (2008) is taken as a reference for methodology and a working template has been developed based on the review of both qualitative and quantitative aspects.

Corporate competition is based less on differences in the products they offer than on a company’s ability to differentiate itself through the management of what are called intangible assets: corporate image, brand, reputation, etc. A renewed emphasis on managing intangible assets is required, with two fundamental phases: image assessment at a specific point in time and proper management of the corporate image to optimize the company’s position in the minds of the general public. Attention to corporate image is essential for midsize organizations that have not yet understood or are just beginning to understand that tangible differentiation is not enough to establish competitive advantages in an increasingly globalized market. This paper addresses the value-added importance that documentation has (or should have) as companies manage their intangible assets, especially the corporate image. It also discusses the importance of organizations assuming documentation as part of managing their work. In particular, we focus on the role of documentation in the “assessment” of the image through the image audit. This first phase is completed with the “management” phase, including development of a series of documents, programs and manuals that require a significant review effort so that in the long term the organization can obtain benefits in terms of added value.

Este articulo estudia los aspectos especificos del derecho de autor relacionados con el trabajo informativo-documental. Se centra en las bases de datos audiovisuales desde una doble perspectiva: por un lado, la base de datos como "archivo" y, en segundo lugar la procedencia y categorias a efectos del derecho de autor de los diferentes materiales que en ellas se almacenan.