Search

Spanish television is increasingly subject to transmedia consumption. Faced with traditional models in which journalists limited themselves to rigorously transmitting information to strengthen their audiences, the networks' commitment to infotainment, as well as the competition with platforms or with figures from YouTube and Twitch, forces professionals to reinvent themselves, often by resorting to entertainment and show business resources. TV programs such as El intermedio (La Sexta, 2006) and El hormiguero (Antena3, 2006) have been working for years to bring journalists and comedians together in the same space, and others such as Todo es mentira (Cuatro, 2019) interact with audiences through social networks such as Twitter and Instagram. The question is whether these efforts are sufficient or whether we are witnessing a transition period in which interviews conducted by content creators such as Ibai Llanos or Jordi Wild will end up being more highly valued than those of a journalist. To answer these questions, six professionals from the current audiovisual scene were interviewed: Vicente Vallés, Antonio Castelo, Cristina Pardo, Rocío Vidal (La Gata de Schrödinger), José Antonio Lavado, and Jorge Gallardo Camacho, and their reflections were contrasted with those of three focus groups with audiences of different ages. It was concluded that the professionals recognize the necessity of adapting to the digital era and to the new needs of their audiences, but prioritize traditional journalistic rigor and do not fear competition from figures such as Ibai Llanos. However, the audience focus groups consulted, especially the younger ones, admit that they consume more audiovisual content on the Internet than on television. [ABSTRACT FROM AUTHOR]

Institutional communication is becoming a strategic instrument for universities, since it facilitates the relationships with their various publics and allows positioning of the institutional brand, which will contribute to building a distinctive reputation. The types of content disseminated by universities via their social media accounts will contribute decisively to these objectives, since the way in which the different topics are communicated may influence the publics’ perceptions of these higher education institutions. This research analyses the different types of content disseminated by universities (in Europe, the United States and Latin America) via their accounts on social networks (Twitter, Facebook, and LinkedIn), to assess the main content topics that define the universities’ communicative positioning. A content analysis of the publications by universities on their social networks was carried out, representing an appropriate method to recognize the main themes and topics of their communication strategy. The results reveal two main thematic blocks of content: functional (teaching, research and social commitment topics) and institutional (organizational and contextual topics). Institutional publications are the most relevant block of content, far above the functional posts. In terms of specific topics, the organizational ones are the most common, well above publications on teaching or research, while contextual and social commitment content is used marginally. Most universities, in all regions and on all social networks, follow a dominant strategy of institutional content. So, the higher education institutions are mainly using social networks as a strategic tool for institutional positioning, more than informing about their daily activity. [ABSTRACT FROM AUTHOR]

Children live together consuming, producing, and sharing digital content. These are hypermediated communication actions typical of cyberculture, and require training in critical thinking that, even when minors receive it, is not always perceived as necessary, which can put the privacy of children at risk. This study focuses on analyzing the cyber skills of primary and high school students to act critically, and examines the level of conceptual, attitudinal, and procedural competence that children perceive they have acquired to access, consume, create, and share digital content on social media. The specific objective is to understand some of the components that may be related to young people’s perception of the training they have received, as well as whether there are differences in terms of their willingness to acquire training to protect themselves when creating and consuming digital content. To this end, a 25-item questionnaire on the knowledge, attitudes, and actions of young people was designed, validated, and administered to a sample of 417 Spanish students completing primary and high school education. The results obtained indicate that, at the conceptual level, there are no differences between the educational stages, while differences were found at the attitudinal and procedural levels. The two factors identified show that, although high school students have acquired certain critical and protective attitudes, they behave more riskily in their self-presentation and posts than primary school students when accessing, creating, and sharing digital content on social media, and that the training received and the willingness to learn about how to create and share were the differentiating variables for increased protection. We conclude that there is a need for introducing education specific to the critical analysis and self-protection of Internet use at the primary education level, as well as additional training that would help to avoid risky behavior during high school. [ABSTRACT FROM AUTHOR]

In recent decades, speech-based radio stations in Spain, whose programmes have been aimed at the general public, have transformed their on-demand content broadcasting strategy by incorporating audio processes in the form of podcasts, followed by transmission through websites, aggregators and applications. The overall objective of this article is to provide a detailed account of the evolution and scope of the podcast as an on-demand distribution channel for speech-based Spanish radio broadcasters, and to reveal how this format is changing the approaches taken by the most prominent national radio stations [Cadena SER, COPE, Onda Cero, and Radio Nacional de España (RNE)], with special emphasis on prime-time morning shows. The methodology employed combines quantitative and qualitative techniques along with an analysis of the content uploaded to the website of these morning programmes, which are part of the weekly programming cycle, together with semi-structured interviews using closed-ended questions that have been given to the main heads of programming and digital areas of the broadcasters under study. The results show that radio stations have incorporated podcast distribution into their usual routine in order to give new life to the content emitted, with the aim of serving both traditional users as well as new generations of digitised native listeners. In addition, they process daily content in an increasingly systematic way, on the basis of a model of mixed management coordination between programmes and digital areas. Similarly, broadcasters have made considerable progress in the measurement and analysis of the time-shifted audience, as well as in broadcast multiplication techniques using push notifications, social media, and monetisation. [ABSTRACT FROM AUTHOR]

The evolution of technology and the digital empowerment of society have led to the proliferation of Audiovisual Content Webs (ACWs) where users can share information and experiences, along with other commercial resources. ACWs have led to significant changes in the way users can select and access audiovisual content. The design of these websites combines various features, including a user community, streamed content, ticket sales, and recommendations, among others. Each ACW has a specific profile with respect to the mentioned variables. The aim of this study is to identify the critical success factors for a ACW, i.e., which features and the form they should take to attract followers, thus increasing the capacity to prescribe and broadcast content. Using qualitative comparative analysis (QCA), a formal analysis technique that allows the identification of combinations that produce a certain result, a sample of the 12 most representative cinema websites in Spain is analyzed. The results indicate that the incorporation of content recommendation systems and the connection with streaming platforms through which the content can be accessed are key factors in the success of these ACWs. This work contributes academically to the knowledge and explanation of audience behavior in the new audiovisual scenario. From a professional point of view, relevant design suggestions are offered to platform creators. Finally, the limitations of this work are described, and future lines of research are considered. [ABSTRACT FROM AUTHOR]

A new set of heuristic indicators is presented for the evaluation of the accessibility of statistical charts for people with impaired vision and color vision deficiency (CVD), as well as a methodology for their application. To validate the proposal, a heuristic evaluation of the accessibility of 35 charts published in 5 Spanish and 2 international newspapers is carried out. The results show that the proposed indicators enable the detection of a greater number of unique problems, present a better distribution of problems among heuristics, and enable the detection of more severe and specific problems compared with the Web content accessibility guidelines (WCAG). Regarding the problems detected, the lack of text alternatives to charts in bitmap format stands out, a problem that also occurs in the case of charts in SVG format, for which standards such as WAI-ARIA are not used for labeling the marks. The latter also underlines the poor use of indicators to highlight the elements that receive focus, or their inaccessibility through a keyboard interface. Other common problems with both types of charts are the non-text contrast ratio, which in many cases is below the minimum required, too small a font size, or the non-systematization of the use of color palettes appropriate for people with CVD. The comparison between national and international media reveals that, although higher scores are obtained by international media, they share a significant number of the problems identified for Spanish media. The list of principles obtained, beyond proving helpful for evaluative purposes, is also useful as a guide for creating accessible charts that could be easily incorporated into the style guides of the analyzed media. [ABSTRACT FROM AUTHOR]

This article presents some of the most relevant results of a survey of 2,900 Spanish minors aged between 9 and 17 years who are Internet users and who were asked about their online habits. It focuses on an analysis of their exposure to inappropriate content on the Internet, typified as information about injury to others or self-injury, ways to commit suicide, anorexia, bulimia, hate messages, drug use, or violent images. It also analyzes the exposure to experiences with viruses or malware and online fraud, and risks related to the misuse of personal information, sharenting, and excessive use. Differences are observed by age groups, and also by gender, for example, regarding the exposure to hate messages against certain groups, which during adolescence is noticeably more frequent among girls than among boys. The results, which are partially comparable to those of two equivalent surveys carried out in 2010 and 2015, allow us to conclude that the exposure to online risks has increased in recent years. [ABSTRACT FROM AUTHOR]

The aim of this study is to analyze information and communication competences and their alphabets, both of which are necessary for effective knowledge-based content management. The evolution of the associated specialties or techniques, i.e., literacies, which have emerged to address this task more effectively are considered. The hypothesis that a taxonomic model can be used to order and coordinate literacies, in combination with an application metamodel within the framework of the Voremetur research project, was investigated. The methodology used to complete this analysis adopts an evolutionary approach comprising: (1) a first divergent phase describing the era of literacies and multiple literacies, in which field-specific competences and tools prevail; (2) a second convergent phase of information and digital literacy, whose associated competences become the targets of knowledge; and (3) a third divergent phase, based on multiliteracies, as a consequence of Big Data and its effects, to address which data literacy, together with "digital competences," emerged as new and complex ways of processing web content. Based on this premise, the classifications introduced by Bawden, Stordy, Secker & Coonan, and Mackey & Jacobson are proposed as a taxonomic model, using the metamodel definition from the Voremetur project. This results in the proposal of a multiliteracy including implementations that range from visual literacy and new media literacy, strategies for the selection of keywords as taxonomic labels, semantic control to define taxonomic categories, to a metamodel definition based on the categories obtained in the taxonomy. The development of the metamodel is presented through a program oriented at higher education within the framework of academic literacy, as a means for incorporation into curricula, including a definition of its paradigmatic and conceptual framework, the factors relevant to its programming and instructional design, educommunication as a didactic methodology approach, and digital educational objects as didactic materials, followed by an appropriate evaluation. [ABSTRACT FROM AUTHOR]

The aim of this article is to trace new audiovisual consumption habits, analyzing which screens are preferred by people in Spain when watching different types of content online. In addition, we study the use of second screens, an increasingly common phenomenon. The main sources of data for this empirical study are two original surveys carried out online in May 2012 and in December 2016. The sample size was 1,200 in both cases, and interviews were conducted via the Internet. The target population consisted of Internet users in Spain and the sample distribution was designed to be representative of this population. Our results show that audiovisual consumption habits are changing dramatically, especially when looking at younger users, whose loyalty and attention is even more difficult to attract due to their disruptive practices. In this sense, great uncertainties and risks have emerged in the entertainment industry, although valuable opportunities may also arise. [ABSTRACT FROM AUTHOR]

All trends seem to indicate that, to survive in a virtual environment, mass media need to incorporate some operational principles specific to the social media. This paper focusses on how the traditional Media are implementing 2.0 tools, incorporating to their know-how a new way of interaction with users based on collaborative participation and users- generated content. Some Spanish media, such as Elpais. com for online press and RTVE.es for the audiovisual sector, represent different strategies where users are connected with each other; they share ideas, information, entertainment and projects. However, when using 2.0 tools users and media should know they are facing potential legal risks, especially related to intellectual property, personal data protection, privacy, reputation and right to publicity. [ABSTRACT FROM AUTHOR]

We present a review of some of the main trends in research on web genres. Genres are documents defined primarily by the communicative purpose they accomplish for their producers and recipients, though they also present specific characteristics of topic and form. Thinking of web documents in terms of genres provides a selection criterion which is complementary to topic or subject and which can also be implemented in automatic classifiers. The review offers a definition of web genres, a summary of achievements in automatic classification of web genres, and a perspective from which to sort out the increasing number of contributions on genres. [ABSTRACT FROM AUTHOR]