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The purpose of this paper is to consider role of branding agricultural products in better market valorization. The benefit of branding is especially significant for rural and insufficiently developed environment. The problems of rural environments are multidimensional, but revitalization and improvement of development leads to strengthening competitiveness of these areas. The higher price of products enables the increase of income of agricultural workers, as well as diversification of the rural economy and creation of conditions of better socioeconomic aspects in rural environments. Creation of a more desirable image of an agricultural product most often has a strong reflection on the area of origin, as well as on reformation of the social attitude towards that environment. Branded products and services have a higher market value, due to which legal aspects enabling not only branding, but maintenance of a brand as well, are of special significance.

Cooperatives represent relevant and significant economic subjects of associations that promote the interests of their members and work affirmatively to improve their position. Since the digital economy is developing expansively, and new forms of digital technology are changing economic and other interactions every day, cooperatives must keep up with such processes. The authors of the paper analyze the legislative framework for issuing digital tokens in the Republic of Serbia, especially from the aspect of the legal subjectivity of the issuer of this form of digital property. The purpose of the research is to indicate the legislative framework and economic possibilities of issuing digital tokens by cooperatives in the Republic of Serbia. The methodological approach is based on the theoretical analysis of nationally relevant regulations that enable cooperatives to be issuers of digital tokens, while the empirical research shows and analyzes the current practice of issuing digital tokens.

Exchange of the drought and precipitations due to climate changes is preventing higher agrarian output. Although modern technology and methods of farm production may be the answer to this question, these raise public concerns about employment and environment quality. Because of demographic and technological lagging, some countries face other problems of achieving agronomic sustainability. In this paper, the importance of sustainable agriculture development, legal bases and some aspects of agricultural social responsibility are explored. Comparative and logical deduction methods of reviewing the selected international and national documents and literature were employed. Authors conclude there are adequate legal frameworks for agricultural social responsibility and the discussion if agriculture's moral priorities affect its economic performance will never end.