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The purpose of the study is to defining and assessment of the impact of the determinants affecting the development of entrepreneurship in Vojvodina's sustainable tourism. The empirical part of the study was conducted using the Survey method. The basic research instrument was a questionnaire. Its construct was based on the factor models of entrepreneurship, amended and adapted with item entries which can be deemed correspondent with particularities of the tourism environment of the AP of Vojvodina. The results indicate that the factors of Education and Partnership are the determinants with the strongest influence on the development of entrepreneurship in Vojvodina's sustainable tourism. Factors such as education and partnership are rated with the highest impact. Partnership, education, and cooperation between all interested stakeholders are a prerequisite for sustainable tourism in Vojvodina.

Predmet istraživanja u ovom radu predstavlja razvoj preduzetništva po principima Propoor turizma u ruralnim destinacijama. Cilj istraživanja jeste projektovanje modela razvoja preduzetništva po principu Pro-poor turizma u ruralnim sredinama Srbije. Primenjen je opšti analitičko-sintetički metod istraživanja, u rasponu od bibliografskospekulativnog, do empirijskog pristupa. Siromaštvo ruralnog stanovništva predstavlja gorući problem mnogih zemalja, pa tako i Srbije. Razvijanje preduzetništva u oblasti turizma ističe se kao jedan od najefikasnijih načina za rešavanje ovog problema. Fokusiranje na pravičnu raspodelu materijalnih i nematerijalnih koristi na području lokalne zajednice podrazumeva usvajanje koncepta razvoja turizma i preduzetništva po principima Pro-poor turizma. To obuhvata razvoj poslovanja u formi mikro, malih i porodičnih preduzeća, razvoj turističkog poslovanja kroz diverzifikaciju proizvoda i aktivnosti koje su tradicionalne za domaćinstva u ruralnim sredinama i uključivanje principa razvoja koji u fokus stavlja interese najsiromašnijih pripadnika lokalne zajednice. Zbog toga je oslanjanje na lokalne resurse uz unapređenje lokalnih kapaciteta i povećanje nivoa participacije lokalnog stanovništva u razvojnim aktivnostima ključ uspeha Pro-poor strategija., The subject of the research in this paper is the development of entrepreneurship based on Pro-poor tourism principles in rural destinations. The aim of the research is to project development models of entrepreneurship based on Pro-poor tourism in the rural environments in Serbia. General analytical-synthetic research method has been applied, in the span of bibliographic-speculative, to empirical approach. The poverty of rural population is a heated problem in many countries, Serbia included. Developing entrepreneurship in the field of tourism stands out as one of the most efficient ways to solve this problem. Focusing on the just allocation of material and immaterial goods in a local community area includes adopting the concept of tourism and entrepreneurship development based on Pro-poor tourism. This includes the development of micro type businesses, small and family companies, the development of tourism business through diversification of products and activities traditional for the households in rural areas, and including the development principle that focuses on the interests of the poorest members of the local community. For this reason, reliance of local resources with promoting local capacities and increasing the participation level of the local community in developmental activities is the key of success of Pro-poor strategies.

Predmet istraživanja u ovom radu predstavlja razvoj i primena modela preduzetništva u destinacijama ruralnog turizma. Cilj rada je identifikovati ključne oblike preduzetništva u destinacijama ruralnog turizma u Vojvodini. Primenjen je opšti analitičko-sintetički metod istraživanja, u rasponu od bibliografsko-spekulativnog, do empirijskog pristupa. Utvrđeno je da salaši, sela kao turistički proizvodi, etno-kuće i seoska domaćinstva koja pružaju usluge smeštaja i ishrane, eko-aktivni turizam, turistička ponuda hrane i pića proizvedenih u sistemu organske proizvodnje, kao i tradicionalne ruralne manifestacije mogu da budu osnova proizvoda ruralnog turizma Vojvodine. Razvoj ruralnog turizma treba da se zasniva na efektivnom investiranju u turističku ponudu kroz preduzetničke projekte koji su u skladu sa savremenim trendovima na strani tražnje. Investiranje u turističku ponudu u destinacijama ruralnog turizma uticalo bi na rast prihoda od ruralnog turizma, a samim tim i na ekonomski razvoj tih oblasti., The subject of the research in this paper is the development and the application of entrepreneurship in rural tourism destinations. The aim of the paper is to identify key forms of rural entrepreneurship tourism in Vojvodina. General analytic-synthetic method of research was applied, spanning from the bibliographic-speculative to empirical approach. It has been determined that messuages, villages as tourist products, ethno-houses, and rural households that provide services of accommodation and food, eco-active tourism, tourism offer of food and drinks produced in the system of organic production, as well as traditional rural events, can be the basis of rural tourism product in Vojvodina. The development of rural tourism should be based on effective investment in the tourism offer through entrepreneurial projects that are in accordance with modern trends of demand. Investment into tourism offer in rural tourism destinations would influence the growth of income made from rural tourism, and therefore, the economic development of those areas.

Procesi globalizacije i integracije su neminovni u svim privrednim oblastima, pa i u turizmu. Potencijalni uspeh vinskog turizma u Sremskim Karlovcima treba da se bazira na diverzifikaciji proizvoda koja podrazumeva upliv turizma i vinarstva u druge privredne oblasti. Prilikom kreiranja ponude vinskog turizma dobro je konsultovati iskustva razvijenih vinskih regija i koristiti njihove modele, što je u ovom radu i učinjeno putem benčmark analize ponude vinarija Sremskih Karlovaca sa vinarijama okruga Ontarijo (Kanada) i mesta Viljanji (Mađarska). Cilj ovog rada je utvrditi moguće pravce razvoja integralnog proizvoda vinskog turizma Sremskih Karlovaca kao preduslova integracije u regionalnu turističku ponudu. Istraživanje ukazuje da vinsko-turistička ponuda Sremskih Karlovaca nije dovoljno razvijena. Veliki broj oblasti diverzifikacije proizvoda je neprepoznat. Budući razvoj vinarija u Sremskim Karlovcima se treba bazirati na osvajanju upravo tih područija. Tako kreiran turistički proizvod mogao bi lakše biti integrisan u regionalnu vinsku turističku ponudu., Integration and globalisation processes are unavoidable in all fields of business economy, including tourism. Potential success of wine tourism in Sremski Karlovci should be based on diversification of products that entails an influx of tourism and winemaking into other fields of economy. During the development of wine tourism offer, it would be advisable to consult the experiences of the developed wine region and to use their models, which is done in this paper, via benchmark analysis of offers of Sremski Karlovci wineries with those of the Ontario region (Canada) and the place of Villány (Hungary). The goal of this paper is to establish the possible directions of development of the integral product of wine tourism of Sremski Karlovci as a prerequisite for integration into the regional tourism offer. The research indicates that wine tourism offer of Sremski Karlovci is underdeveloped. A large number of product diversification fields are not recognised. The future development of Sremski Karlovci wineries should be based on conquering of those very fields. Such a tourism product could more easily be integrated into the regional wine tourism offer.