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The article features "Daily Herald" publisher Doug Ray. The periodical features a full-time film critic and general columnist to be able to become the primary source of news and information in the market. The publisher attributed the success of the periodical to its family ownership. It also recounts the career background of Ray.

Discusses the implication and several reasons behind all the attention that former journalist, Jason Blair, is receiving. Information on all the violations committed by Blair when he was still working for the newspaper "The New York Times"; Concerns raised regarding the rewards he was receiving despite his wrong actions; Reasons of Michael Viner, president of New Millenium Audio & Press of Beverly Hills, for publishing the book of Blair.