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The article offers information on several digital media products including Mobile Platform, a mobile securing application, from Oracle; the mpx, a online video publishing service, from thePlatform; and the PublishThis, a real time content solution, from PublishThis.

The article discusses the keys in creating connection with the consumers around the content marketing especially to Millennials. Topics include the primary source of most Millennials for news-seeking was social networks which is also relevant to their lives, the real-time content on the topics which matter most to them to engage and discover through streams and the importance of users to search and view the content which was created by other users.

The article offers information on third-party mobile platforms for content distribution of digital publishers. It discusses the advantages and disadvantages of distribution platforms. Comments from marketing experts including Mike McGuire, Kashyap Kompella of Real Story Group, and Paul Berry of RebelMouse are also included.

The article discusses the customer and mobile first strategic planning in doing the right thing to deliver good products to customer's expectations. Topics include the designed plan of action to achieve the long-term goals, the focus of customer-first against the mistaken organizational changes in isolation of marketing and the increase of tendency to design products for mobile devices.

The article offers a guide towards transitioning from web delivery platform to mobile platform. It provides key categories of what enterprise mobile platforms do such as devices and development services and deployment and delivery services. It also explores the significance of mobile platforms and its difference from an existing web experience tool.