Search

Social media is a new emerging field in agricultural marketing, and its use is rapidly evolving, upgrading, and expanding. The aim of this study is to determine the attitudes of agricultural product producers in central Serbia regarding the use of social media in their business, with a focus on identifying the perception of the promotional potential of social networks themselves. The research included a final sample of 200 respondents. The basic hypothesis in this paper is that the internet as a technology for e-commerce, information, and advertising has great potential to improve the position of farmers and producers, but it is not fully utilized. The majority of agricultural producers still use Facebook as one of the main promotional channels. [ABSTRACT FROM AUTHOR]

The article contrasts digital and conventional marketing while also examining the fundamentals of the idea of digital marketing, as well as its structure and characteristics in contemporary corporate environments. This study tries to pinpoint the key strategies for attracting and keeping people while utilizing digital marketing. The primary digital marketing tools are examined, and it is emphasized that there are no general answers for tool selection; rather, each tool must be chosen for a particular business. Digital marketing is the practice of promoting goods or services via the use of digital technology, mostly the Internet but also mobile devices, display advertisements, and other digital media. Digital marketing efforts are becoming more common and effective as digital platforms are integrated into daily life and marketing strategies and as more consumers use digital devices than physical stores. This essay largely focuses on conceptualizing digital marketing and how it benefits modern businesses. [ABSTRACT FROM AUTHOR]

The advancement of information technologies during the past several decades has excelled, especially those that are applicable to all aspects of human activity. The aim of this paper is to determine the views of agricultural product producers in Central Serbia on e-business, with a focus on determining the perception of the promotional potential of the Internet itself. As social media networks, play an increasing role in e-business globally, the intention is to emphasize the importance of their use in order to promote various agricultural and food products. The survey included a final sample of 92 respondents. The basic hypothesis in this paper is that the Internet as an e-business technology has great potential for improving the position of farmers and producers, but also that it is not used in its full potential. The results confirm the aforementioned hypothesis, while the conclusions are directed towards the necessity of education in order of getting to know the benefits of e-business, as well as the advantages of promotion via social networks. [ABSTRACT FROM AUTHOR]

The main topic is Serbian agro-food potential. Serbia possesses exceptional natural resources having in mind it is located in the most favourable region of the north latitude. If this potential is used in an optimal measure, it would bring exceptional results. According to agriculture census in 2018 in Serbia there was registered 628.552 family agricultural farms, and 562 896 are family households. By adequate strategic planning, agriculture can provide a significant contribution to the economic development of a country. Agriculture encourages employment, takes a significant part in foreign trade, provides food security for citizens, contributes to the rural development and ecological balance. Therefore, it affects the development of entire country by being related to different sectors. [ABSTRACT FROM AUTHOR]

This paper analyzes past experiences and examples of good practice in the development of rural tourism, with particular reference to the potential of Serbia. The aim of this paper is multiple. Given that rural areas in Serbia face significant economic and demographic problems, rural tourism may be one of the answers to the question of how to revitalize rural areas. Tourism development in villages of Serbia can make an important contribution to job creation but also to preserving jobs for the population and increasing their interest in staying in the region and creating new business opportunities. In addition to building a positive image, economic prosperity, by investing more in this area, Serbia could solve the problem of population migration within its territory to larger cities, as well as the departure of young people from the country. [ABSTRACT FROM AUTHOR]