Coastal bivalves are important ecosystem engineers, and identifying critical habitats can enhance conservation outcomes for threated keystone species as well as determining hotspots for invasive species. As early action is more efficient in both conservation and mitigation of species invasions, efficient and reliable tools for mapping and monitoring species over large scales are essential. We assessed the reliability and efficiency of towed video and quadrat sampling for estimating the abundance of three keystone macrofaunal bivalve species. To assess reliability, we compared the measured density based on each of the two methods to the "true" density estimated by manually surveying an entire transect. We found that both the video and quadrat method caused underestimation of the density of bivalves, but that the amount of underestimation was comparable, and further that both methods took substantially less time than surveying an entire transect manually. The video method underestimated the abundance of Pacific oysters ( Magallana gigas ), European flat oysters ( Ostrea edulis ), and blue mussels ( Mytilus spp.) by 23%, 24%, and 16%, respectively. The causes of underestimation for the two oyster species were bivalves grouped in clusters, large amounts of small individuals, and generally higher abundances. While Mytilus spp. were underestimated overall, here observer experience was important, with inexperienced observers overestimating and experienced observers underestimating. Our study found both methods to be reliable and efficient for estimating the abundance of three keystone macrofaunal species, suggesting their potential applicability to other sessile or slow-moving species. We propose that these methods, due to their efficiency, can advance scientific knowledge and enhance conservation outcomes by establishing population baselines, assessing trends over time, and identifying and protecting critical habitats., Competing Interests: The authors have no conflicts of interest to declare., (© 2024 The Author(s). Ecology and Evolution published by John Wiley & Sons Ltd.)