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Public acceptability appears an essential condition for the success of low-carbon transition policies. In this paper, we investigate the role of self-interest on citizens' preferences for the distribution of costs and environmental benefits of energy efficiency policies. Using a discrete choice experiment on nationally representative household samples of Sweden, Italy, and the United Kingdom, we first investigate preferences for national burden-sharing rules and for the distribution of environmental benefits accruing primarily in rural and/or urban areas. We examine the role of self-interest and self-serving bias in a correlational manner by looking at the effects of income and location of residency on preferences for these policy attributes. Moreover, we investigate the effect of self-serving bias on preferences for burden-sharing rules in a causal manner by experimentally priming randomly assigned groups of participants to feel either rich or poor. Our results suggest that the accountability rule is the most popular and the equal-amount rule the least popular burden-sharing rule. Further, policies with environmental benefits accruing primarily in rural areas are least preferred. We find some evidence for self-interest, especially through our correlational approach. Finally, across country samples, our results reveal heterogeneity in preferences for policy attributes and in the prevalence of self-interest. [ABSTRACT FROM AUTHOR]

The paper studies the relationship between energy saving behaviour, monetary drivers and non-monetary motivations in Italy, in a period, the end of the 1990s, when the energy industry was not yet liberalized, there were no energy saving incentive schemes, and the environmental sensitivity and information were lower. We consider as dependent variable the frequency with which individuals switch the light off when leaving a room; as monetary drivers, income and perceived energy costs; while non-monetary motives in our model are measured by proxies of pro-environmental attitudes, environmental information, social pressure, and pro-social behaviours. The analysis is based on probit and logit models estimated on a sample from the Multipurpose Household Survey dataset, conducted by the Italian Statistical Office. We find that individuals who were less concerned about environmental issues were also more attentive in energy saving behaviour, suggesting, together with results about income and perceived energy costs, that monetary motivations were primary in driving this energy saving behaviour. Such findings are robust to the inclusion of variables accounting for pro-social behaviours. Altruism by individuals who claim to be more concerned about broad environmental externalities may have adversely affected their propensity to optimize energy consumption. • We study the link among energy saving, monetary drivers and non-monetary motivations in Italy. • In the end of the 1990s, the energy industry was not yet liberalized and environmental sensitivity was lower. • We use probit and logit models and a representative sample from the Multipurpose Household Survey (ISTAT). • We find that monetary motivations were primary in driving energy saving behaviour. [ABSTRACT FROM AUTHOR]