1. Consumer Response to Climate Adaptation Strategies in the Food Sector: An Australian Scenario.
- Author
-
Ariyawardana, Anoma, Lim-Camacho, Lilly, Crimp, Steven, Wellington, Michael, and Somogyi, Simon
- Subjects
- *
CLIMATE change , *FOOD industry , *POTATO chips , *WINES , *FOOD quality - Abstract
Abstract The viability of climate adaptation strategies adopted by agrifood companies rely heavily on how well consumers understand, accept and/or select commodities and their willingness to bare some of the cost of adaptation. To understand this issue in more detail, a survey was undertaken of 1532 Australian consumers to investigate how they respond to adaptation strategies in terms of acceptance and willingness to pay. The survey results contained in this paper focus on three product categories – mango, potato chips and wine. The survey revealed that when faced with climate-adapted mango, potato chips or wine products, respondents were most likely to substitute or purchase less often rather than purchasing a more expensive ‘adapted’ product or a cheaper ‘non-adapted’ product. Across the three commodities, the level of acceptance also varied little with socio-demographic factors and the respondent's perceptions of climate change. The study highlights the importance of communicating the climate adaptation initiatives of agrifood companies and the challenges faced by these companies in raising the awareness associated with climate-adapted product. Highlights • Consumer value for climate-adapted food products is multi-dimensional • Consumers' willingness to pay varies across product categories • Consumers are not yet ready to pay extra for a more expensive ‘adapted’ product • Consumer place more value on being informed of adaptation strategies • Information could act as a catalyst in changing consumer behaviour [ABSTRACT FROM AUTHOR]
- Published
- 2018
- Full Text
- View/download PDF