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This article focuses on the podcasts in the learning media space. Modern educational technologies and the Internet resources have significantly expanded the possibilities of organizing the process of learning a foreign language. Podcasts as an innovative learning tool are an effective way of building socio-cultural and communicative skills. Podcasts are audio or video materials prepared by native speakers that are freely available on the Internet, available for download and reuse. The main difference between podcasts and television or radio is the ability to use them regardless of the specific time and place. The advantages of podcasts include their availability, variability, free choice, periodic updates, relevance, mobility. The teaching media space offers, along with specialized educational podcasts, information, music, comedy podcasts, audiobooks, news in politics and sports, game channels. The main features of educational podcasts are: authenticity, relevance, multi functionality, multi-channel perception, mobility of the used technical means, productivity. Based on the analysis of various foreign language educational podcasts, 5 types were identified, classified by the content. Such podcasts can be recommended and successfully used not only in class, but also at home. Using the theme “Food” as an example, the audio podcast RealLife English Podcast # 180: In the Kitchen (Cooking Expressions) aims to develop students’ auditory skills as well as communication skills using theme vocabulary in speech. Thus, podcast technology has great potential for further development, especially in the context of the actualization of distance learning.

This article deals with the “Don Valley” the territorial cluster tourist destination media promotion specifics and such a tourist product as the enotours. The authors allocate the features of enological tourism promotion in the region. Structural changes in the tourism industry led to search for new forms of promotion of both traditional directions of tourism and the new tourist products. The pandemic 2020 largely paralyzed the tourist industry while the state measures taken to support this industry are insufficient. There is a need to make active use of all available resources to support tourism and the media resource in particular. The media promotion specifics of the “Don Valley” tourist destination of the territorial cluster have been investigated within the study, existing problems were identified and approaches were developed to solve them. The media promotion today is a promising method for promoting the tourist product. The social media usage problems in terms of promoting the wine tours and developing the “Don Valley” enogastronomic tourism of the territorial cluster are identified. The algorithm of work in a media space allowing attractivation of enological tourism, wine tours promotion, as well as solving some tasks to restore the tourist sector in the region, has been conceived.

An objective analysis of multidimensional media flows in the implementation of the concept of sustainable development of the urban environment is based on methods of statistical data processing, the sample of which is subject to certain constraints to improve the reliability statistical conclusions. In particular, the presence of serial correlation in the series of a random variable reduces the reliability of statistical estimates. This paper proposes a method for assessing the intensity of information flows generated by a separate media source against the background of two different dominant informational agendas: before and after the outbreak of coronavirus infection. The technique makes it possible to assess the probability of the media generating messages of a given discourse taking into account the autocorrelation of the series. The developed and implemented algorithm for assessing the likelihood of information messages on a given topic can be used in the future to study the stability of information “intrusions” into the target media space, as well as to simulate the consequences of the implementation of measures for the digital transformation of the urban environment within the concept of its sustainable development.

The article is devoted to the innovative technology of upbringing students "Media synergy", which was used for four years of training teachers at the technical University in a prolonged experiment. Special attention is paid to the analysis of educational technologies that are used in higher foreign and domestic professional education, including information, health-saving, subject, media, upbringing, in the conditions of digitalization of all spheres of life in modern society. The article substantiates a set of conceptual ideas that allowed us to determine the criteria of the spiritual and ethical component of the existential period of students. Models of the "Media synergy" technology were developed; the results of the application of innovative technology were summarized, which allowed to realize the main goal in the professional education of teachers – to overcome the pseudo-virtual picture of the world in the minds of students through synergetic relationships between equal partners and through interaction based on anti-manipulative techniques in the media space.

The paradigm of intercultural communication has changed its vector orientation in a period of digital space expansion. Previously existing behavioral patterns, which included basic components, have led to the emergence of new behavioral patterns through the development of high-tech production, the media industry and media space. The functional approach made it possible to identify the strengths and weaknesses of digitization, the specifics of communication space in the spheres of science, technology and education and to predict possible changes in intercultural communication on the basis of the developing digital platform. The standardization and unification of digital space, which have penetrated all spheres of human activity, have revealed opportunities for improving digital content and its knowledge component. The study reflects the features of implementation and functioning of high-tech digital equipment in the education system, which is a basic component for the formation of the man of a new generation, capable of living in digital space, managing this space, finding creative solutions and creating opportunities for further development of society. Digitization changes social consciousness completely, intensifies the gap between the older and the younger generation, but this process is inevitable, as it opens up prospects for the development of the world community and forms conditions for its unification and improvement.

The article examines the influence of cosmism ideology and its orientation at principles of total interconnection, unity, obligatory coordination of human activity with the principle of world integrity on the formation of media space and socio-economic space of the information society. It displays that inwardness within the formation of humanity unity has been emphasised by the cosmism representatives Vladimir Solovyov, Nikolai Fedorov, Nikolai Berdyaev, Konstantin Tsiolkovsky, Vladimir Vernadsky, Edouard Le Roy, Pierre Teilhard de Chardin who manifested the world view position considering human, their past, present, and future through the lens of correlation with space. The research distinguishes the crucial role of cosmism ideology in development of modern media culture. It highlights the fact that, within the information society where formation of network communication systems provides the opportunity to shape global interaction systems enabling integrity of world culture or any national culture, priorities of cooperation and mutual aid ought to become dominant for mass media activity regardless of the civilisations, nations, regions, communities they represent. Policy in the sphere of media culture must be directed at the operation of communication network in the interchange mode, prevention of the situation when demassification of mass media may lead to localising, closing cultures of certain ethnic or religious groups.