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The article shows the research carried out on the information projection of one of the largest mass media channels in Spain in relation to social mobilization. The methodology, from the structuralist sociological approach to communication and the new theories of mass communication, mixes quantitative and qualitative techniques. The initial hypothesis is that these media channels build their information processes around profit extraction and within the scheme of the hegemonic systemic order. The results tend to confirm this, revealing a framing of the news with high spectacular content and the application of a differentiating narrative that excludes various themes and social actors. [ABSTRACT FROM AUTHOR]