21 results on '"Ranfagni, Silvia"'
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2. Strategies for Greening the Fashion Supply Chain
3. Fashion and Gamification
4. Globalisation Versus Deglobalisation in the Fashion Industry
5. Transition of Competences in the Digital Fashion Industry: Organisations and Facilitation Tools
6. Celebrities, Social Media Influencers and Reference Groups
7. High-Luxury Coffee Brands: A Comparative Analysis of Digital Communication on Luxury and Sustainability Dimensions
8. Smartphones and Digital Customer’s Journey
9. Customer-Brand Interactions and Service Failure Recovery
10. Heritage Communication on Social Media in the Luxury Brand Market: The 4-H Factors Framework
11. Influencer Marketing and Consumer Behaviour: Insights into the Effectiveness of Fashion Influencers’ Sponsored Content on Instagram
12. Enterprise Social Media and Digital Creativity for Fashion Brands
13. From Disruption to Absorptive Capacity: The Life Cycle of Digital Marketing Innovation for Luxury Businesses
14. The Right Tool for the Right Job: Identifying Relevant Touchpoints to Achieve Seamlessness in the Fashion Sector
15. Consumer Brand Engagement Through Chatbots
16. The Customer Experience with Fashion Sale Robots: A Psycho-interpretative Framework
17. The Distributed Creative Brand Image: Integrating Digital Influencer Collaboration into Omnichannel Marketing Communication
18. Short Video Adverts: A Modern and Virtual Form of Advertising
19. Augmented Reality (AR) in Retailing: Customers’ Experience in Luxury Fashion
20. Blockchain: Technology Transforming the Fashion Industry
21. Artificial Intelligence and Predictive Analytics: Towards a Praxis of Personalised Shopping Experiences
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