This article presents information on the milk industry in the United States. Recent findings show that milk is inching out other beverage choices in school vending machines throughout the country, especially in Wisconsin. Indeed, two-thirds of Wisconsin's high schools have milk vending machines. And milk product selections in today's modern machines are vast, ranging from chocolate to cookies and cream, to whole white milk. Nationwide, there are more than 7,000 machines dispensing milk in schools, most of which have been installed over the past three to four years in an effort to push kids toward a healthier diet.