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The article offers information on the benefits of video marketing in strategies based on the marketing along with its introduction by the companies and its impacts on customer relations. The topics addressed include details on the social media outlets like Facebook, Twitter, Instagram, and YouTube which make it possible for marketing based companies to include video in their media feeds.

The article explores the application of intent-based marketing by businesses in the buying process. It demonstrates the benefits that businesses achieve by being able to identify potential buyers earlier in the process. Also discussed is the reliance of intent-based marketing on web analytics, artificial intelligence and similar technologies to pinpoint potential customers.

The article discusses the things needed to consider when extending into the marketplace worldwide. It highlights the significant of customer relations management (CRM) system for customer growth. Also included is the international environments, services for cultural differences and capacity of international selling.

The article looks on the standard for customer relations management worldwide. It states the challenges for companies managing overseas contact centers due to regional differences in culture, language and laws. Also mentioned is the significant of brand consistency and product management when offering international customer service.

The article discusses the potential opportunities and challenges in various companies in the U.S. It states the companies' expansion from domestic market into the international market to pursue economic development. Also mentioned is the impact of foreign customers, language differences and cultural distinction in global economic change.

An interview with Brian Border, vice president of customer relationship management (CRM) at online retailer and manufacturer of personalized services and products Shutterfly, is presented. Topics discussed by Border include responsibilities as vice president of CRM, mission of Shutterfly, and CRM marketing program.

The article discusses significance of native advertising as an effective component of marketing strategies. Topics discussed include the challenge in striking a balance between compelling content and brand promotion, the history and adoption of native advertising, and they keys to successful native advertising. The insights of Chris Schreiber, vice president of marketing and communications at advertising software company Sharethrough, are also included.

The article focuses on the beneficial use of social media for companies to engage, establish trust and connect to their customers. Topics discussed include the need for companies to use good and bad customer comments for brand transformation, the significance of social media comments to build Web site traffic, and the management of Internet trolls.

The article focuses on the significance for traditional retailers and digital-born companies to deliver their promised brand and provide personalized experiences for success. Topics discussed include the advantages of digital-born firms, the importance of integrating customer touch through policies and device utility, and the recommendation for traditional retailers to become customer-centric.

The article focuses on the significance for companies to enhance their mobile strategies and put emphasis on the combination of physical and shopping realms. Topics discussed include the improvements in electronic commerce, the competitiveness of integrated in-store and digital experience of customers, and the best customer service.

The article focuses on Generation Y, more commonly known as the Millenials who were born between 1977 and 1994. Millenials tend to be skeptical of authority figures and avoid the guidance of experts in favor of peer input. Millenials are full of surprises and contradictions which challenge the understanding of companies. Pressure is increasing on marketers to reach Millenials and obtain a share into an annual purchasing power estimated to be at 200 billion US Dollars.

The article focuses on omnichannel context-based marketing. Topics include the concept of marketing clouds which tends to be the result of series of acquisitions by companies such as cloud company companies Salesforce.com and Adobe, Los Angeles Kings hockey team's use of the Adobe Campaign marketing cloud solution, and the big players in big data analytics such as International Business Machines (IBM).

The article discusses tips on for marketing cosmetics products, focusing on customer relationship management approaches of companies in the beauty category that rely on technology to find customers, engage with them and match them with specific products. It suggests finding consumer advocates to shape product development and test advertising such as the insight community in the magazine "Allure," highlighting social media and content marketing, and personalizing consumer experience.

The article discusses the growing trend of coupons and need for marketers to gain control over the coupon strategy of their brands, focusing on the impact of overcouponing on the business. Topics include risk of the growth of coupons on the internet to the business as consumers continue to demand them, department store chain J.C. Penney Co. Inc., and the need to balance electronic commerce (e-commerce) coupon codes with in-store-only offers which brings customers back into traditional stores.

The article discusses the myths on digital marketing and the truth behind such misconceptions. It mentions that digital marketing is not all about technology as organizational and philosophical shifts throughout the company are deemed necessary. It notes that crafting good content in building brand awareness does not always inspire customers to buy. It also emphasizes the need to have a plan in using the social media in marketing.

The article focuses on real-time bidding (RTB), one of the emerging trends in U.S. digital advertising personalization to improve customer engagement of the business. It states that RTB offers several advantages including it saves time for advertisers, beneficial for brands the need to promote in different type of audiences, and cost-effective. It mentions a study by The Economist Intelligence Unit which reveals that 70 percent of consumers said the personalized marketing is efficient.

The article reports on the adoption of second-screen advertising, a marketing strategy which synchronize television and mobile device contents, by advertising companies as of 2013. It highlights some companies which experiment the said platform including Shazam Entertainment Ltd., Gracenote Inc., and the Food Network. The insights of executives Michael McGuire and David Cooperstein about the use and future of second-screen advertising are also provided.

The article discusses the significant role of brand advocates and social media influencers in reaching out to customers the campaign initiative of some companies. It cites the capability of marketers to help brand advocates and influencers in spreading positive messages about a company provided that consumers are as willing to criticize a brand as praise it. Rob Fuggetta of social media marketing firm Zuberance comments on the mistake that companies make in their word-of-mouth strategies.

The article offers tips on how business enterprises can avoid being directed to e-mail spam folders in their e-mail marketing strategy. The author mentions that companies should prepare their Internet protocol (IP) address's reputation for outbound commercial e-mails. She notes that the best wa to avoid built-in spam filters is to create and send e-mails that customers want to receive.

The article focuses on the marketing strategy by Kinaxis Inc. through incorporation of video content in online network resources. Corporate vice president Kirsten Watson asserts that they used edgy and bold steps to help their customer relate to them, but some customers were not comfortable and they have to take risks. It mentions that more people were into watching online videos which small and large business prospected to incorporate videos.

The article discusses how social media, international growth, and decline in sales of DVD are changing the marketing strategies of the movie industry. It states that one of biggest shifts in the market has been the erosion in the purchases and rentals of DVD and the growth of streaming consumption and digital subscription. It says that filmmakers consider the international market with their creative decisions.

The article focuses on the impact of social media such as Facebook and Twitter on business marketing. Katy Keim of Lithium Technologies Inc. asserts that blasting messages through a social channel is not social marketing at all but rather a traditional marketing through social channels. The author mentions that leveraging social networking sites as business tools may encourage casual micro-communications among employees by exchanging transfer knowledge without disrupting tasks.

The article focuses on the location-based advertising campaigns on mobile devices and social networking Web sites that use local-tracking technology to target potential consumers. It suggests marketers to focus on creating relevant advertisement for customers to increase the likelihood that location-based advertising stands by. Comments from Oren Michels, chief executive officer (CEO) of Mashery, on the opting out of location tracking are included.

The article discusses the product placement and brand integration, which are considered to be both essential in customer relationship management (CRM). It states that product placement is cheaper compared to brand integration since it assures visibility while relinquishing brand's control. On the other hand, brand integration features a more hands-on style in which a deal is handled between content producers and marketers concerning the incorporation of a product.

The article reports on the marketing to a community in social media. To avoid negative post from an online social network member, many companies have decided to create brand-specific online destinations where they are able to monitor conversations about their own products on their own turf under their own rules. It cites the case of Nestlé SA in which its brand fan page has been disrespect by the Facebook fanatics.

The article focuses on the green marketing strategy of most companies. It states that green marketing emerges a competitive advantage and way to improve the brand image. It says that Actuate Corp. has deployed dashboards and strategy maps to help other businesses to measure their environmental impact and community engagement. It mentions the six ways in promoting green marketing including adopting a green lifestyle, changing to digital marketing, and attracting customers to green marketing.

The article offers information on then significance of online video from Hubspot to business operations. Benjamin Wayne, Fliqz Inc.'s chief executive officer, elucidates the relevance of the online video to the marketing strategies of a certain company. In addition, the said video is currently integrated to homepage. Moreover, online video can also be shared in various online social network including Facebook and Twitter. INSETS: Restricted for Mature Audiences;Rules for Running the Preroll;Lights, Camera, Action! How Businesses Are Using Video;Short Vids for the Small Biz

The article focuses on the adoption of customer relationship management (CRM) in software-as-a-service (SaaS) business intelligence (BI) among businesses in the U.S. It notes that BI software transforms from a high-end luxury offering to a standard component for any company. It is expected that SaaS BI can achieve seven to eight percent market penetration by 2013. It points out that its ideal prospect is the company that has not bought into BI yet.

The article focuses on the effective marketing strategy during an economic recession. It emphasizes that companies should examine their costs closely during a recession. It also points out the importance for companies to invest in marketing innovation as a way of maintaining their current client base. Bruce Temkin, vice president and principal analyst at Forrester Research Inc., advises companies to hold off their launch plans until the economy will become more stable.

The article discusses some ineffective marketing strategies. These include additional product marketing, which only provides a basic understanding of the product. Marketers also do not know which media is working best for them, which results from less customer understanding. Moreover, it emphasizes that it is best for companies to listen to customer silences to know whether the company is doing too much. INSET: Stop! In the Name of the Law!.

The article focuses the right marketing strategy of selling mobile phones in the U.S. James Wanless, chief operating officer and co-founder of Talkster Inc. says that many companies vanished before the technology caught up. He adds that companies should not just focus on the technology, instead the solution can technology can advance as the technology evolves and becoming more relevant to the end user.

The article focuses on how companies can improve their customer lists. Particular focus is given to investing in vertical lists that are more targeted and detailed than compiled lists that very broad in scope. It is recommended that companies rely on predictive marketing or pull marketing strategies that collect customer data including family lifestyle, life stage, former buying habits, and interests, as bases for Web-based techniques like e-mails to market and maintain relationships with customers.

The article discusses the developments in marketing strategies of business enterprises and offers tips on how to remain competitive in the market. The factors that influenced markets in changing their strategies are discussed. The emergence of advanced technologies like the Internet forced business enterprises to reorganized their marketing departments to cope with the market.

The article discusses the effectiveness of viral marketing in promoting brands and businesses. A survey conducted by Sharpe Partners has found that humor is the key to viral marketing. Viral marketing and its ability to generate rumors around brands can make unknown companies or parties popular and put the names of their products on the tongues and in the electronic mail boxes of millions people in just a short span of time. Book author Martin Lindstrom cites that venues such as posters and bumper stickers are a large part of the viral marketing. INSETS: before you spread the word;b2b viral marketing how-to.

The article discusses the advantages of marketing resource management (MRM) solutions to companies. MRM solutions allow companies to plan and budget, track marketing campaigns and projects and manage performance through an accessible, collaborative framework. MRM vendor Aprimo developed several applications to cater to delivery management, financial management, lead tracking and performance management. Diesel engine manufacturer Cummins integrated an MRM solution as part of its Six Sigma project in which it prioritized collateral development.

The article focuses on the utilization of blogging as a marketing strategy. Blogging can be used to indirectly fine-tune marketing messages through social interactions. It enables faster feedback and a more strategic understanding of where the market is heading. Many companies use blogs for customer and peer support as well, to keep customers up to speed on products and road maps. INSET: Anatomy of a Corporate Blogger.

Discusses the reconstructed selling approach of silicon-based product maker Dow Corning in 2004. Decrease in the sales of Midland, Michigan-based company in 2000; Number of employees as of June; Advantages of the approach; Ways the company changed their former approach.

The article discusses the study by the Global E-Commerce Leaders Forum and the National Retail Federation which stressed that cross-border commerce requires attention to regional nuances. Topics include the marketing strategies adopted by companies with an international mind-set, how cross-border e-commerce and localized, in-country e-commerce sites fulfill international demand and the marketing attempts that got lost in translation, such as AMC attempting to sell the Matador in Puerto Rico.

The article offers information on the strategies for managing marketing based corporations along with the customer relations by the chief marketing officers (CMO) council. The topics addressed include details on the survey revealing that marketers are being asked to take on a new role as growth driver and revenue creator.

The article offers information on benefits of the personal digital twins (PDT) associated with the marketing and its role in increasing personalization and reducing data risks. Topics addressed include details on views of Fatemeh Khatibloo, principal analyst serving B2C marketing professionals on the PDT and role of technology in achieving right level of customer obsession, reduce waste, and increase customer lifetime value (CLV).

The article presents an analysis regarding the social marketing campaigns depicted in the film "Mad Men" and the real customer interaction. According to Tim Wentworth, chief marketing officer of Ektron, marketing and data accumulation during the era of the film was easier compared in 2011 due to additional sales channels such as Web, email and social media. Moreover, other marketing strategies that can be executed by various companies are also discussed.

The article reports about how advertisers have not adapted to consumers' higher expectations, which has led consumers to seek all sorts of creative ways to avoid advertisements (ads). Topics include delivering advertising that resonates with consumers, companies, which will need to clearly communicate the value that customers will receive in return; and how companies need to be more transparent and clearer about the planned use for any data that they collect.

The article discusses how private or "branded" communities can proof to be useful when it comes to engaging with one's customers or other constituents, compared to public ones like Facebook, Linked In, or Twitter. In a private community a company invites only the people it wants as participants, which keeps out competitors and troublemakers.

The article offers information on 'Customer 360', a tool developed by the Salesforce.com, Inc. which is a cloud-based software company with an aim for managing the customer relationship. The topics addressed include details on the views of Marc R. Benioff, chief executive officer of Salesforce on the benefits of the tool.

The article offers information on the several aspects associated with the business to business (B2B) marketing along with approaches which can be followed by business enterprises to achieve it. The topics addressed include details on impacts of digital transformation on customer experience leaders to a frenzied purchase pattern for more technology to solve their challenges.

The article reports that the journal's Elite Customer companies use technology to overcome a business challenge and inspire all the firms considering to do the same.

The article reports that speakers at the Forrester Research CXNYC event in New York in mid-June 2018 have emphasized the importance customer experience. Maxie Schmidt-Subramanian, principal analyst at Forrester, said that customer experience has to be built into all areas, to be a firm foundation that underpins the corporate culture.

The article presents a brief note on Bryan Gold, chief executive officer (CEO) of #paid, a company he cofounded with childhood friend Adam Rivietz, and how he excelled in the business. The Toronto, Ontario-based company’s mission is to democratize access to the world’s most inspiring creators and recently cashed in on a 9 million dollars funding round.

The article presents a brief note on Dharmesh Shah, the software guru behind Cambridge, Massachusetts-based HubSpot Inc., a company he cofounded with current chief executive Brian Halligan in 2006. Shah, chief technology officer at HubSpot, has help the company become a top provider of all-in-one software for inbound marketing and sales.