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This paper explores the rise of programs in television instruction in the USA during broadcasting’s postwar expansion period. Beginning in professional schools, television training entered the university first through extension school courses, then in full degree programs. This transition to institutions of higher learning entailed key shifts in demographics, pedagogical orientation, and legitimation strategies, while embroiling television in larger struggles over the shifting boundaries of the postwar humanities. Studying the education of early television workers, I argue, raises key questions about processes of worker professionalization vital for developing research on media industries and media labor. [ABSTRACT FROM PUBLISHER]

Investigates whether organized labor can challenge the pro-corporate representations of strikes and labor struggles of the news media. Analysis of print media coverage of the United Parcel Service of America Inc. strike in 1997; Key role of the mobilization of public opinion and class solidarity in changing the tone of reporting; Assessment of the democratizing potential of a politicized labor movement.