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Start Over Author "Thomaselli, Rich" Journal crain's chicago business
4 results on '"Thomaselli, Rich"'

1. Airlines hand out freebies; Goody bags for some on United, Continental

Author

Thomaselli, Rich

Subjects
Continental Airlines Inc. -- Customer relations, United Air Lines Inc. -- Customer relations, Incentives (Business) -- Service introduction, Airlines -- Customer relations, Company service introduction, Business, Business, regional
Abstract

Coffee, tea, $1,000 goody bag? Now that Delta Airlines has incited a price war by capping first-class, one-way seats at $599, airlines are searching for extra incentives to lure the [...]

Published
2005

2. Fortune smiles on increased ad spending; Defies sour economy to boost brands

Author

Thomaselli, Rich

Subjects
Fortune Brands Inc. -- Advertising, Building materials industry -- Advertising, Business, Business, regional
Abstract

It's a common reaction in the business community: When the economy goes south, cut advertising spending. Fortune Brands Inc. apparently didn't get the memo. When the economy slumped and the [...]

Published
2002

3. What does Jim Beam exit say about Nascar?

Author

Thomaselli, Rich

Subjects
LIQUOR industry, AUTOMOBILE racing, SPORTS sponsorship
Abstract

The article discusses whether sponsoring auto racing events is a profitable bet for hard-liquor brands. Liquor brands were allowed to sponsor cars in the racing events by the Nascar (National Association for Stock Car Auto Racing) in 2004. However, after only five years, two of the three biggest sponsors Fortune Brands Inc.'s Jim Beam and Brown-Forman Corp.'s Jack Daniel have decided to quit. Tim Rutledge from Jack Daniel's says that market conditions has compelled them to withdraw from Nascar.

Published
2009

4. Draft in line to get business from United.

Author

Arndorfer, James B. and Thomaselli, Rich

Subjects
AIRLINE advertising, ADVERTISING agencies, BANKRUPTCY, DIRECT marketing
Abstract

The article reports that United Airlines Inc. is poised to shift some of its estimated $60-million direct-marketing duties to direct-marketing agency Draft Inc., part of Interpublic Group of Cos. United made that decision less than a month after it entered Chapter 11 bankruptcy protection, devastated by the decline in air travel after the September 11 terrorist attacks. When Northwest Airlines was hit by a mechanics' strike last year, United sent offers to its loyalty program members who lived near Northwest hubs.

Published
2006

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