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This article analyzes agenda setting effects of Jornal Nacional and Jornal da Record in the case of the murder of João Alberto, in 2020, in a Carrefour store in Porto Alegre (RS). We classified and described the content of both newscasts in the 14 days following João Alberto's death and analyzed the responses of 2017 individuals interviewed in an on-line survey, applied in December 2020. Our findings show that the two newscasts gave very different highlights to the case and the audience of both newscasts reacted accordingly. Our statistical analysis shows that remembering the João Alberto case is associated with more frequent exposure to JN rather than to JR. We emphasize the importance of actions to promote the agenda setting of racism in the media as a way of confronting it in the social and political spheres. [ABSTRACT FROM AUTHOR]