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Start Over Topic corporate image Topic reputation Journal conference papers -- international studies association

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1. The Regulatory Power of the Corporate Reputation: Corporations Confront Anti-Corporate Activism in an Era of Globalisation.

Author

O'Callaghan, Terry

Subjects
*INTERNATIONAL business enterprises, *REPUTATION, *GLOBALIZATION, *CORPORATE image, *CODES of ethics, *ENDOWMENTS
Abstract

The article focuses on the reputation of multinational corporations in an era of globalization. It states that multinational corporations are responsible for most of the world's trade and investment. According to the authors, multinational corporations have come under growing pressure to enhance their performance on social, political and environmental issues. Several strategies employed by corporations to improve their reputation in the community are cited, such as new corporate images and logos, ethical codes of conduct and targeted philanthropy.

Published
2005